Business Development Representative (EMEAFT)
Job Summary
Are you excited by the opportunity to drive business growth through strategic outbound activity smart prospecting and data-driven campaigns
Doyouenjoyworkingattheintersectionofbusinessdevelopmentandmarketingturningmarketinsightandcampaignengagementintomeaningfulcommercialconversationsandqualifiedopportunities
IfsoyoumaybeagreatfitforourBusinessDevelopmentRepresentativerole.
Youll work closely with our Business Development and Marketing teams to build and execute targeted business development campaigns generate high-quality pipeline opportunities and support our senior sales team by creating consistent engagement with prospective this role youll play a key part in connecting market opportunities to commercial growth.
Requirements
24 years of experience in a BDR SDR or outbound sales role with exposure to campaign-based outreach
Comfortable operating at volume without sacrificing personalisation or quality
Strong written and verbal communication you can write a cold email that earns a reply and hold a qualifying conversation with confidence
Organised and proactive you manage your own pipeline of activity without being chased
Curious about the market you pay attention to triggers trends and signals that create outreach opportunities
Collaborative you work well with both sales and marketing and understand how the two functions connect
Familiar with CRM and sales engagement platforms (HubSpot Salesforce Apollo Outreach or similar)
Responsibilities
Appointment Setting & Outbound Outreach
Source engage and qualify prospects through high-volume outbound outreach across email LinkedIn and phone
Research target accounts and key contacts to ensure outreach is relevant timely and personalised
Book high-quality discovery calls and demos directly into senior sales team calendars
Qualify every prospect against our ICP before a meeting is confirmed
Provide senior sales staff with a concise pre-call brief on every booked meeting
Follow up persistently and professionally across multiple touchpoints
Meet and exceed weekly and monthly qualified meeting targets
Business Development Campaigns
Plan and execute structured outbound campaigns targeting specific sectors personas or geographic markets
Identify and act on buying triggers funding rounds hiring activity leadership changes news events
Build and maintain accurate well-researched prospect lists aligned to campaign goals
Test and iterate on messaging sequencing and channel mix to improve conversion
Track and report on campaign performance feeding insights back to sales leadership
Marketing Alignment
Work closely with the marketing team to align outbound activity with inbound campaigns content and events
Follow up on marketing-generated leads and inbound enquiries promptly and effectively
Feed frontline intelligence back to marketing common objections competitor mentions messaging that lands
Support event and webinar follow-up outreach where relevant
Contribute to the refinement of ICP targeting criteria and campaign messaging based on what youre hearing in the market
Nice to have
Wed particularly love to hear from candidates with experience in industries such as:
Learning & Development
Coaching
HR
Training
Consulting
Working conditions
Remote role.
Required Experience:
IC
About Company
Harness the power of neuroscience to transform leadership, accelerate equity, and optimize organizational effectiveness. We are the NLI.