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Business Development Manager (Parts and Accessories) South West

Bihr


Job Location:

Alfreton - UK

Monthly Salary: Not provided by the employer
Posted: 28 October 2026 (9 hours ago)
Application Deadline: 25 January 2027
Vacancies: 1 Vacancy

Job Summary

About the role

At Moto Direct we are looking for a Business Development Manager (Parts and Accessories) to develop and grow our commercial activity across the region.

The successful candidate will be responsible for identifying new business opportunities developing existing accounts strengthening customer relationships and delivering commercial growth in line with company objectives.

This is a field-based role involving regular contact with customers distributors workshops and retail outlets with a high level of autonomy in planning visits managing priorities and developing the regional business.

Key responsibilities
  • Develop and implement the commercial strategy for the region.

  • Identify qualify and convert new business opportunities across the territory.

  • Develop existing customer accounts and increase sales product penetration and customer loyalty within parts and accessories.

  • Build and maintain strong relationships with distributors dealers workshops retailers and other key commercial partners.

  • Present and promote the companys products ranges campaigns and commercial initiatives.

  • Plan and carry out regular customer visits business reviews product presentations and commercial meetings.

  • Monitor sales performance gross margin orders opportunities activity and regional development.

  • Negotiate commercial terms and support the development of profitable long-term partnerships.

  • Identify customer needs market trends competitive activity commercial risks and opportunities for improvement.

  • Work closely with Customer Service Marketing Purchasing Logistics Post-Sales and other internal teams.

  • Record customer activity visits opportunities and relevant information accurately in the CRM/ERP system.

  • Provide regular reports and market feedback to the relevant stakeholders.

What we are looking for
  • Previous experience in the motorcycle parts accessories & lubricants sector is crucial.

  • Experience in business development field sales account management distribution retail B2B sales or a similar commercial role.

  • Experience developing a regional customer portfolio and winning new business.

  • Strong understanding of commercial development customer relationship management and sales performance tracking.

  • Ability to manage a territory plan routes and prioritise customer visits and business opportunities.

  • Good working knowledge of CRM/ERP systems and Microsoft Excel.

  • Full valid driving licence and availability for regular travel throughout the northern region.

  • Professional level of English both written and spoken.

  • Additional language skills are advantageous in an international business environment.

Key competencies
  • Strong business development sales and customer focus.

  • Excellent communication negotiation and relationship-building skills.

  • Commercial awareness and a clear understanding of customer and market needs.

  • Autonomy organisation and effective territory planning.

  • Proactive approach to identifying and converting new opportunities.

  • Ability to analyse sales margin pipeline and customer development opportunities.

  • Resilience when working towards targets and managing objections or commercial challenges.

  • Accuracy in the recording of activity and quality of commercial information.

  • Collaborative approach and commitment to finding practical solutions.

Role conditions
  • Full-time position.

  • Predominantly field-based role with frequent regional travel.

  • Availability for regular travel within the region and when required to meetings trade shows and company events in other locations. Including staying away from home.

  • Valid driving licence and availability for regular use of a company vehicle in accordance with company policy.

Why join Moto Direct

You will join an international group that is a leading specialist distributor in the motorcycle sector with a direct impact on the development and growth of the business across the northern region.

You will have the autonomy to manage your territory direct contact with the market and the opportunity to build long-lasting commercial relationships with customers and distribution partners.

What we offer

- Integration into an international team.

- Permanent contract.

- Company vehicle.

- Laptop and mobile phone.

- Training and professional development plan.

- Competitive fixed salary plus performance-related bonus.

- Equal opportunities and an inclusive working environment.

Interested in the challenge

If you are commercially minded enjoy developing customer relationships and want to contribute to Bihrs growth across the region we would like to hear from you.

Apply now and help us continue to drive the development of Bihrs business.


About Company

Company Logo

Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Founded in 1975, the company is present in over 15 countries. Our portfolio comprises about 350 brands and more than 200.000 items distributed through ... View more

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