Business Development Manager

In this role you will be responsible for planning coordinating and optimising industry-aligned campaigns and activities that drive pipeline creation progression and conversion.

You will work closely with Field Marketing to align on horizontal plays and corporate campaigns; while bringing forward ideas insights and recommendations tailored to local market needs.

Success in this role depends on the ability to build alignment and consensus across Business Generation Sales and Marketing leadership - ensuring campaigns are effectively executed and continuously improved.

Key Responsibilities

• Help define target market ICP and account segmentation aligned to industry priorities
• Develop and coordinate quarterly campaign plans across assigned satellites
• Design and support execution of multi-channel campaigns and activities
• Work closely with Field Marketing to align on horizontal plays and corporate campaigns
• Support the adaptation of centrally defined campaigns to local market and industry context
• Bring forward ideas and recommendations to improve campaign effectiveness
• Build alignment across Business Generation Sales and Marketing teams
• Drive coordination of outreach events and engagement activities
• Support prospect-facing activities including events workshops and sessions
• Facilitate discussions that support stakeholder engagement and pipeline creation
• Analyse campaign performance pipeline contribution and conversion metrics
• Identify trends gaps and opportunities to improve effectiveness
• Use data and insight to refine targeting messaging and activity focus
• Support initiatives leveraging AI to improve campaign effectiveness and efficiency
• Contribute to cross-satellite learning by identifying what is working across regions and industries
• Share insights and best practices across the BDM community
• Ensure consistency rigour and alignment to agreed processes and standards
• Maintain visibility and reporting on campaign activity and outcomes

Core Competencies

• Commercial awareness

• Stakeholder engagement

• Communication

• Execution discipline

• Collaboration

• Analytical thinking

• Data-driven decision making

• Planning and organisation

• Presentation and facilitation skills

• Influencing and consensus building

Qualifications & Experience

• Relevant experience in marketing business development or demand generation

• Experience executing and coordinating campaigns with measurable outcomes

• Experience engaging prospects through events workshops or presentations

• Strong understanding of go-to-market strategies and sales alignment

• Experience working with data to inform decisions and improve performance

• Strong communication and coordination skills

• Ability to operate in a fast-paced matrixed environment

Success Profile

• Improves effectiveness of campaigns through alignment and coordination

• Drives measurable pipeline impact through well-executed initiatives

• Builds alignment across Marketing Sales and Business Generation

• Identifies actionable insights from data to improve outcomes

• Effectively represents Oracle in prospect-facing engagements

• Contributes to scalable repeatable campaign approaches across satellites

• Improves performance through continuous optimisation and shared learning

• Operates with influence and accountability for outcomes

Career Level - IC4