Brand Marketing Manager

Job Title: Brand Marketing Manager (Science/Healthcare/ Pharma)

Locations: Chester Manchester London (Hybrid)

Full time Permanent

About Springer Nature

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands trusted for more than 180 years we provide technology-enabled products platforms and services that help researchers to uncover new ideas and share their discoveries health professionals to stay at the forefront of medical science and educators to advance learning. We are proud to be part of progress working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information please visit and follow @SpringerNature.

About Springer Health and Adis

International Health covers 2 brands: Springer Health and Adis.

Springer Health is a leading global medical communications and education provider. Working in partnership with pharmaceutical companies and key opinion leaders. At Springer Health we see beyond the data we see the people behind every breakthrough. We do more than help experts across the medical community keep up with science; we help them move it forward making healthcare smarter and more human.

Adis are a portfolio of medical journals publishing research on drugs and related therapeutic or diagnostic interventions supporting the medical research community as well as the pharmaceutical and biotech industry.

About the Role

Reporting to the Head of Marketing the Brand Marketing Manager will play a key role in shaping and growing the Springer Health and Adis brands across our global local and journal portfolios.

You will deliver integrated B2B marketing programmes that strengthen our position as a trusted partner in healthcare communications and scientific engagement. You will work at the intersection of science content and marketingtranslating complex ideas into compelling narratives that resonate with healthcare pharmaceutical and scientific audiences.

This role is ideal for someone with a background in healthcare communications scientific publishing or medical education who combines strong marketing capability with scientific literacy and a collaborative mindset.

About You

You are a commercially minded and intellectually curious marketer with strong scientific literacy and a passion for translating complex ideas into impactful marketing.

You are confident working with senior stakeholders comfortable in a fast-paced environment and motivated by delivering measurable results.

Role Responsibilities:

Brand & Communications

• Strengthen and evolve the Springer Health and Adis brands to increase recognition consistency and market differentiation across global markets

• Act as a brand ambassador internally driving alignment and consistency across teams

• Ensure a consistent tone of voice messaging and visual identity across all communications

• Support PR external communications conference activity and industry engagement to raise brand visibility

Thought Leadership & Content

• Lead thought leadership initiatives that enhance brand credibility influence industry conversations and support commercial growth

• Collaborate with scientific editorial and commercial stakeholders to develop high-quality insight-led content

• Create compelling marketing assets including white papers reports webinars articles case studies and executive communications

• Translate complex scientific and healthcare topics into clear engaging audience-first content

• Embed AI-assisted tools to support content ideation research and scalability ensuring accuracy and editorial quality

Strategic Marketing & Campaigns

• Develop and execute integrated B2B marketing strategies that drive brand growth engagement and commercial impact

• Plan and deliver multi-channel campaigns across digital content events email social and partner channels

• Develop targeted messaging and positioning for healthcare pharmaceutical and scientific audiences

• Use data and insights to measure campaign performance and optimise effectiveness

• Leverage AI-enabled marketing and analytics tools to improve audience targeting efficiency and impact

Leadership & Collaboration

• Balancing time and support between both external brands and between the SH global and local pillars

• Work closely with commercial editorial scientific and product teams to align marketing activity with strategic goals

• Partner with sales and business development teams to support lead generation and client engagement

• Manage external agencies freelancers and creative partners whererequired

Experience Skills & Qualifications:

Essential

• Ideally educated to degree level or equivalent combination of education and experience

• Experience in healthcare communications scientific publishing medical education or a related field

• Proven ability to deliver integrated B2B marketing campaigns

• Strong content development and storytelling skills particularly within scientific or healthcare contexts

• Ability to translate complex scientific concepts into clear engaging marketing content

• Experience working with cross-functional stakeholders including scientific and commercial teams

• Excellent written and verbal communication skills

• Strong project management and organisational skills

• Data-driven mindset with experience analysing campaign performance and applying insights

• Interest in applying AI tools within marketing content development or research

Desirable

• Familiarity with CRM marketing automation analytics and digital marketing platforms

• Experience using AI-powered tools to enhance marketing workflows and performance

• Understanding of SEO social media strategy and content marketing best practices

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