Brand Manager
Manchester - UK
Job Summary
We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the Best Damn Space Sim Ever. We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.
About the Role
As Global Brand Manager youll play a central role in shaping the strategy and execution of global marketing campaigns across our portfolio. Youll act as the brand expert guardian and advocate for assigned projects developing integrated marketing plans and working closely with product development internal marketing teams and external partners to bring them to life. This is a high-impact role at the heart of the Marketing team with responsibility for driving strong consistent brand execution across the business.
About the Company:
Founded in 2012 by renowned game developer Chris Roberts Cloud Imperium Games (CIG) is one of the largest global independent studios dedicated to delivering next-generation AAA games. CIG prides itself in thinking outside the box encouraging creativity and developing ground-breaking technology. CIG believes in raising the bar for the gaming industry and the gaming community.
What does a Brand Manager at CIG do
Manage data-driven innovative consumer-driven marketing strategies; and oversee the tactical execution of game content launches and own go-to-market planning.
Partner with and manage cross-functional teams and game development teams to solidifyplans and flawlessly execute.
Act as the steward across the multiple Cloud Imperium IPs and brands.Conduct competitive and market analysis to aid strategic commercial planning and post-mortem reporting on plan execution.
Work with Creative Director to deliver best in class creative executions. Creative executionsyoull be involved in managing may include but arent limited to: Web Trailers Social MediaPromotions and Events.
Work with and manage third party vendors launch partners and external stakeholders.
Manage asset delivery and liaison with internal development and production.
Be a knowledge expert on our games and Star Citizen universe. Use this knowledge to identifypositionings and value propositions with various target audiences. Manage how we reachthose audiences and communicate this positioning creatively to them
What do we expect from our Brand Manager
Experience in a brand marketing role ideally in the gaming sector.
Extensive knowledge of brand management and positioning and can craft compelling consumer propositions to varied audiences.
Has taken AAA titles from planning stages through to live release and beyond.
Able to work with other teams and disciplines to complement and support each others plansand objectives.
Be an independent thinker who can make convincing information-based decisions.
Extensive knowledge of video games and their respective communities.
Detail-oriented and driven to organize and re-prioritize tasks and decisions under regularlyshifting requirements and deadlines.
Proactively identify opportunities to enhance marketing and communication strategies to thenext level.
If you are an enthusiastic knowledgeable and collaborative Brand Manager please apply for this role immediately!
Diversity Statement
CIG is a global company staunchly committed to cultivating a culture and workplace that celebrates all backgrounds lifestyles and perspectives. Together we are creating a space where authentic recognition appreciation and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer we strive to build a team that represents all walks of life and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it and its our differences that make it special.
Fraud Statement
We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites fake email addresses claiming to be from our company or social media. We do not ask for your personal info like bank account numbers identification numbers etc through social media or chat-based apps nor do we request or send money for the purchase of business equipment.
If you suspect fraud please report it to your local authorities as well as reaching out to us at info@ with any information you may have.
If you like wild growth and working with happy enthusiastic over-achievers youll enjoy your career with us!
Required Experience:
IC
About Company
Led by Chris Roberts, Cloud Imperium Games is developing Star Citizen, the world’s largest crowd-funded video game with more than 2 million participants