Brand Manager Brooklyn (12 Month FTC)
Hemel Hempstead - UK
Job Summary
Job Title: Brand Manager Brooklyn
Location: Hybrid Hemel weekly expectation to be on site and other Carlsberg Britvic sites where needed
Job Length: 12 Month FTC Full Time
Competitive Salary with extensive benefits:
- Monthly product allowance alcoholic & non-alcoholic options available
- Private Medical options
- Life Assurance
- Company bonus scheme
- Access to 24/7 GP services
- Enhanced pension contribution
- Generous holiday (inc. bank holidays)
- Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks including Carlsberg Danish Pilsner 1664 Poretti and Brooklyn to ale favourites such as Hobgoblin. For soft drinks Carlsberg Britvics brands include J2O Robinsons Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX 7UP poppi Lipton Iced Tea and Rockstar Energy.
With a strong national footprint the Carlsberg Britvic business includes 5 production facilities and 16 logistics depots servicing customers up and down the UK. As these two historical businesses have come together the one common goal remains and that is ensuring our people succeed.
About the role:
We are recruiting for a Brand Manager Brooklyn reporting into the Marketing Controller for Craft Ales & Speciality. This role will take ownership of Brooklyn Brewerys growth in the UK delivering the annual brand plan through high-quality activation innovation and brand execution. Working cross-functionally across the business the role will grow customer engagement distribution and brand visibility across the On and Off Trade. From launching exciting new products to executing Brooklyn Brewerys flagship activation programme including its Official Beer Partner of Glastonbury Festival this role will play a key part in building one of the most culturally relevant and exciting brands in the beer category.
Role Responsibilities:
- Deliver the annual Brooklyn Brewery brand plan building growth through effective execution and activation.
- Manage an Assistant Brand Manager developing capability while advocating for the brand across the wider business.
- Manage innovation launches and integrated marketing campaigns across multiple consumer and customer touchpoints.
- Own the delivery of Brooklyn Brewerys flagship partnerships and experiences including its Official Beer Sponsorship of Glastonbury Festival.
- Partner with commercial teams to grow distribution visibility and brand performance across the On and Off Trade.
- Create compelling customer-facing materials that deepen brand advocacy and commercial impact.
- Lead innovation design and packaging projects from concept to launch.
- Manage budgets and agency partnerships to increase effectiveness and return on investment.
- Develop engaging brand assets and activations that enhance brand presence across all channels.
- Collaborate with global and local stakeholders to ensure consistent high-quality brand execution.
Experience and Key Attributes:
- Brand management experience within FMCG beverages or a related consumer-led category.
- Solid commercial acumen with experience managing budgets and evaluating performance.
- Demonstrated ability to execute activations sponsorships product innovation launches or integrated marketing campaigns.
- Skilled at aligning and collaborating across cross-functional and matrix teams.
- Experience working with agencies to deliver top-quality creative and activation programmes.
- Project management capabilities with excellent organisation and attention to detail.
- Ability to translate strategy into effective consumer-focused execution.
- Effective communicator with skilled stakeholder management and relationship-building skills.
- Resilient solution-oriented and adaptable with the ability to thrive in a fast-paced business.
- Experience coaching or developing others.
This is an exciting time to join our business with their incredible individual historys innovation of products and some of the UKs most iconic brands Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference bringing together two diverse companies our global reach enables opportunity growth and a chance to work with some fantastic people.
Interested in finding out more Apply today and a member of the recruitment team will be in touch!
Application Process:
We read applications continuously and vacancies may be filled anytime so please apply as early as possible.
We look forward to receiving your application.
This is an exciting time to join our newly formed business with their incredible individual historys innovation of products and some of the UKs most iconic brands Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference bringing together two diverse companies our global reach enables opportunity growth and a chance to work with some fantastic people.
Required Experience:
IC
About Company
Probably The Best Beer In The World - We are always in pursuit of better. And not just better beer. We brew to create a better future for all of us.