Brand Insights & AI Innovation Manager

Title: Brand Insights & AI Innovation Manager

Location: Chicago IL or London

Workstyle: Onsite

Mars does not sponsor visas for this role. This position is not eligible for relocation benefits

The Mars corporate brand is on a journey to elevate its reputation by growing brand awareness and building trust through storytelling. Global Corporate Affairs is seeking to step-change reputational impact through the addition of stronger insights data and analytics foundations that will be further accelerated through the application and adoption of AI. This assignment is the first dedicated internal role with this priority and focus.

This role will be part of the central Corporate Affairs global team. While it will report to the Corporate Brand and Purpose VP the capabilities and deliverables of this role will serve the needs across CA pillars- brand external communications internal communications and public affairs.

Additionally the AI capabilities aspect of this role will serve as a CoE within the Corporate Affairs global function strongly collaborating with the Corporate Affairs capabilities sponsor and Data Technology

What will be your responsibilities

Target Audience Definition: Develop target audience profiles across the Mars corporate brand stakeholder ecosystem- including Consumers Associates Government/Policy Makers and Media/Industry Influencers; Create audience definitions and illuminate insights needs and opportunities

Trust & Reputation Performance: Establish a quantitative framework for evaluating trust across the Mars corporate brand stakeholder ecosystem (Consumers Associate Government/Policy Makers Customer etc.); Establish a model to evaluate reputational impact attribution; Provide ongoing support for brand reputation updates with senior leadership

Consumer Learning Plan: Partner with CA team to define and execute annual learning plan for foundational knowledge and key campaigns / initiatives; Manage learning plan budget <$500K

AI Data & Analytics: Identify opportunities to accelerate and adopt AI tools and workflows to drive data and analytics including AI enabled solutions / innovation and opportunities for efficiencies and cost savings

AI Capability Center of Excellence (CoE): Serve as the AI CoE for global Corporate Affairs.

o Identify AI opportunities across the global CA function

o Build AI capability/upskilling across the CA community

o Drive adoption of AI tools and workflows within everyday communications activities

o Identify opportunities to improve operational efficiency

o Advise on AI-enabled solutions that support CA teams and strategic priorities

What are we looking for

BS/BA degree

5-10 years of experience in consumer insights

Experience across a range of FMCG categories/brands

Corporate brand experience (preferred)

What can you expect from Mars

• Work with over 130000 diverse and talented Associates all guided by the Five Principles.

• Join apurpose drivencompany wherewerestriving to build the world we want tomorrow today.

• Best-in-class learning and development support from day one including access to our in-house Mars University.

• An industry competitive salary and benefits package including company bonus.

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