Brand Development Manager
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Job Summary
Your Purpose
The Brand Development Manager (BDM) reports to the Regional Sales Manager within the Independent Free Trade (IFT) wholesale structure and is responsible for driving MCBC Own brand distribution across a defined geographic region. They are responsible for total territory volume distribution rate of sale and stockist performance through the wholesale /indirect route to market.
Success in role comes largely from growing share in our existing customer footprint while delivering highquality sustainable new business working closely with New Business Managers and route to market partner sales teams. BDMs grow accounts by using market insights category-led selling strong commercial arguments and valueadding partnerships such as rebates loans and technical solutions like Cellarplus.
Effective journey planning and disciplined use of the CRM system (Beermate) are essential as is accurately maintaining and using data to identify opportunities and tightly controlling controllable spending in line with allocated monthly budgets. (Glassware/ POS). Works collaboratively with Senior NAMs and Wholesale AMs to execute the wholesale plan through valueadding investments (e.g. listing fees SKY deals rebates). They must manage all investment performance to ensure adherence to contractual commitments.
Strong engagement with wholesale/indirect partner routes to market is essential to drive longterm sustainable growth. Finally BDMs must rolemodel MCBC values be resultsdriven and consistently deliver brilliant in outlet execution including digital in a fastchanging and competitive market.
Due to the geographical nature of the role and travel The Brand Development will need to live on the territory OR within a commutable distance of 30mins or less by car to territory boundary OR no more than 1.45hrs to the furthers Customer on territory - from home address
Key Responsibilities:
- Responsible for driving incremental volume by expanding MCBC Own brand distribution within a defined territory. Delivers the regional growth plan by increasing market share in existing customers through strong longterm relationships and a oneteam approach that ensures a highquality customer and maintaining strong engagement withwholesale/ indirectpartner routes to market is essential to drive longterm sustainable growth
- Operates to defined operational standards including agreed call rates accurate call recording disciplined journey planning and maintaining uptodate customer and technical servicedata (Bar records)within Beermate to position MCBC as the supplier of choice. Ensures all lending rate and investment activity comply with MCBC Trading Policy.
- Able to research plan and organise their territory using commercial reporting dashboards to focus energy on the right prioritiesdriving Quality Brand Distribution Volume Market Sharevalue addingCTSinvestment controlling spendand elevating Customer Experience. Confident using data analysis tools and reports to track performance and provide clear progress updates in monthly onetoone reviews.
- Rolemodels MCBC values to ensure we win in the right way supported by an active personal development plan aligned to our capability framework. Demonstrates curiosity about how the business creates value using strong negotiation skills category data digital tools and opportunityspotting to drive growth. Delivers customer value through effective activation and commercial execution.
- Builds and maintains a strong pipeline of new business to deliver sustainable longterm value for MCBC and its customers. Keeps the Opportunities dashboards up to date andliaises with NBMs/SNAMs/WAMs to deliver positivecustomer experience. Success relies on highquality data inputand working closely to share insights withwholesale/indirectpartners.
About You
Skilled in researching creating and executing commercially viable plans using reporting journey planning customer and technical data and external market intelligence that results in meeting financial targets
Using data analysis tools to track performance and progress and adapt approach when needed
Commercial acumen and innovative thinking that results indelivering against performance goalsin a competitive on trade environment.
Skilled in developing strong high quality sustainable customer relationships that delivers brand distribution and achieves growth plans via a collaborativeand effectiveteam approach including mobilising internal support teamsindirect/wholesale partner engagement and category management
Skilled in influencing and negotiation and using these tonot only sell our products butaddvaluethrough tactical investment(rebates loans technicalsolutionsSky) whilstmanagingcostsand monthly spend in plans.
IT literacy including Excel PowerPoint TEAMs and CRM platforms such as Salesforce.
Ability tosuccessfullynavigate complex route to market channels and compliance
Proven track record of delivering strong commercial results per agreed plans and goals in a salesdriven environment.
Proven experience in meeting operational standards including call rates accurate call recording disciplined journey planning and maintaining uptodate customer and technical service data within CRM tools like Beermate.
Experience in using cross team and external partnership collaboration to drive long term commercial plans via value added investments and comprehensive sales agreements
Experience of creating new business pipelines via accurate data records and cohesive sharing of insights and opportunities with wholesale functions and colleagues
Job Posting Grade: 10
Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds race color religion sex national origin age disability veteran status or any other characteristic. If you have a disability and need any kind of support during the application or recruitment process please send us an email at and our team will gladly assist you.
Pay and Benefits:
At Molson Coors were committed to paying people fairly and equitably for the work they do.
Our Total Rewards package includes a base salary of 35800.00 - 46900.00 (posting salary range) plus a 28% target annual bonus alongside a comprehensive benefits offering designed to support different needs and life stages. Benefits are flexible and include health dental and vision coverage a pension with up to 10% employer match wellbeing support an Employee Assistance Programme life leave and 31 days annual leave plus 3 bank holidays with the option to buy or sell additional holiday.
The salary range shown above reflects what we in good faith believe we would pay for this role at the time of posting. Final pay is based on a number of nondiscriminatory factors such as required work location previous experience skills and internal equity.
Required Experience:
Manager
About Company
The official website of Molson Coors Beverage Company, which for more than two centuries has been brewing beverages that unite people for all of life’s moments.
