Brand & Content Director (12-month Assignment)

Brand & Content Director (T3)

Location: Paddington

At Mars Snacking were redefining how we build some of the worlds most iconic brands. Guided by our One Demand Vision we create meaningful consumer connections by delivering the right experience at the right time through the right channels. By combining creativity consumer insight and technology we drive sustainable growth while building brands that people love today and for generations to come.

As Director Brand & Content Orbit Extra Freedent & Yida (OEFY) you will lead the development of breakthrough creative campaigns across a multi-billion-dollar portfolio of globally recognised brands. Working within the Europe & Central Eurasia Brand & Content team you will shape regional and global brand communications bringing consumer-first platform-led ideas to life through the Paid Earned Shared Owned Commerce (PESOC) framework.

This is a highly visible leadership role with significant influence across the business. You will partner closely with Regional Brand Media and PR teams as well as global stakeholders and agency partners across Europe and the US to create world-class brand experiences that drive growth build relevance and elevate creative excellence.

Supporting the VP Brand & Content you will also play a key role in the global stewardship of the OEFY portfolio helping to shape the future of these iconic brands and take their creativity and performance to the next level.

What are we looking for

• Significant marketing leadership experience including extensive expertise in brand building strategic marketing and communications.
• Proven track record delivering impactful content campaigns and brand platforms for leading consumer brands.
• Experience working across multiple markets with strong cross-cultural awareness and a global mindset.
• Demonstrated ability to build influential relationships across senior stakeholders cross-functional teams and agency partners.
• Strong project and portfolio management skills with the ability to balance competing priorities and deliver ambitious outcomes.
• Creative commercially astute and relentlessly driven with the curiosity resilience and executional excellence to turn bold ideas into impactful results
• Inspiring leader with experience driving transformational change and building capability across teams and markets.
• Proven ability to influence and lead without direct authority; people management experience is advantageous.
• Agency in-house agency and/or client-side marketing experience preferred.
  
  

What will be your key responsibilities

• Develop breakthrough consumer-first campaigns and brand experiences across Orbit Extra Freedent and Yida aligned to regional and global strategies and delivered through the PESOC framework.
• Champion creative excellence driving best-in-class work that delivers business growth from brief through to market execution.
• Lead and coordinate internal teams agencies and external partners to deliver integrated end-to-end brand communications.
• Own the creative development process ensuring projects are delivered on time on budget and with efficient production solutions.
• Support regional and global growth objectives through strategically aligned brand communications and integrated campaign planning.
• Define PESO content requirements and establish clear ownership accountability and delivery processes.
• Partner across functions and markets to ensure ideas scale effectively across geographies audiences platforms and channels.
• Support global brand stewardship activities including leadership engagement forums and key stakeholder communications.
• Drive the development of creative briefs and engagement strategies that enable award-worthy industry-leading work.
• Manage agency and partner performance ensuring delivery against agreed objectives scope and commercial commitments.
• Partner with Media teams to measure campaign effectiveness optimise performance and maximise ROI.
• Collaborate with cross-functional stakeholders to ensure brand safety compliance and timely content approvals.
• Leverage consumer insights and content testing to maximise campaign effectiveness and audience impact.
• Act as a guardian of brand equity ensuring all communications consistently align with brand guidelines and standards.

What can you expect from Mars

• Work with over 140000 diverse and talented Associates all guided by the Five Principles.
• Join a purpose-driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry-competitive salary and benefits package including company bonus.