Brand and Digital Marketing Director

At CGI we help clients transform their organisations through technology innovation and trusted expertise. As our Brand and Digital Marketing Director for the UK & Australia you will play a pivotal role in accelerating growth by shaping how we engage audiences strengthen our market presence and deliver measurable business outcomes. Working at the intersection of brand strategy digital performance and customer engagement you will drive high-impact marketing programmes influence strategic direction and help build scalable capabilities that create lasting value. Youll have the autonomy to lead the opportunity to innovate and the support of a collaborative global network committed to excellence.

CGI was recognised in the Sunday Times Best Places to Work List 2025 and has been named a UK Best Employer by the Financial Times. We offer a competitive salary excellent pension private healthcare plus a share scheme (3.5% 3.5% matching) which makes you a CGI Partner not just an employee. We are committed to inclusivity building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector including our Armed Forces and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant. Join us and youll be part of an open friendly community of experts. Well train and support you in taking your career wherever you want it to go.

Due to the secure nature of the programme you will need to hold UK Security Clearance or be eligible to go through this clearance. This is a hybrid position.

In this role you will lead CGIs brand and digital marketing strategy across the UK and Australia ensuring that brand excellence and digital best practices translate into measurable business growth. You will work closely with Marketing Business Partners global centres of expertise and senior stakeholders to create integrated performance-led marketing programmes that strengthen market positioning drive engagement and contribute to pipeline growth. Combining strategic leadership with hands-on expertise you will shape the future of digital marketing capability within the region while championing continuous improvement and innovation.

You will take ownership of developing scalable frameworks customer journeys marketing automation programmes and performance measurement models that enable consistent high-quality campaign delivery. Alongside leading and mentoring a team of marketing professionals you will foster a culture of accountability creativity collaboration and data-driven decision-making ensuring CGI remains at the forefront of modern B2B marketing practices.

Key responsibilities
Lead & Evolve regional brand and digital marketing strategy aligned to business priorities and global standards.
Design & Deliver integrated full-funnel marketing campaigns that drive awareness engagement conversion and nurture.
Build & Scale marketing automation programmes within HubSpot including sophisticated workflows and trigger-based journeys.
Define & Optimise audience segmentation targeting and retargeting strategies to maximise campaign effectiveness.
Measure & Improve campaign performance through robust attribution tracking frameworks and ROI analysis.
Test & Innovate using A/B testing experimentation and data-led optimisation approaches.
Integrate & Activate paid owned and earned channels into cohesive route-to-market strategies.
Coach & Develop marketing teams and stakeholders raising capability across brand digital and performance marketing disciplines.
Establish & Govern best practices frameworks and standards that improve consistency quality and efficiency.
Collaborate & Influence senior leaders global networks and subject matter experts to drive strategic alignment and business impact.

To succeed in this role you will bring extensive experience leading brand and digital marketing functions within a B2B technology consulting or professional services environment. You will possess deep expertise across performance marketing marketing automation customer journey design and digital channel strategy coupled with a strong commercial mindset and a proven ability to translate marketing activity into measurable business outcomes. Equally important is your ability to influence senior stakeholders build high-performing teams and drive capability development within a complex matrix organisation.

Essential qualifications
Significant experience leading brand and digital marketing teams in a B2B technology consulting or professional services environment.
Proven expertise in marketing automation platforms ideally HubSpot.
Strong experience designing and optimising end-to-end customer journeys.
Demonstrable success delivering performance-led marketing programmes with measurable business outcomes.
Advanced understanding of digital channels including websites paid and organic social media content distribution and demand generation.
Experience implementing campaign measurement frameworks attribution models and performance reporting.
Strong knowledge of audience segmentation targeting behavioural engagement and retargeting strategies.
Proven ability to build mentor and develop high-performing marketing teams.
Experience operating effectively within a matrixed global organisation.
Excellent stakeholder management communication and influencing skills.
Strong commercial acumen with the ability to align marketing investment to growth objectives.

#LI-MW2

• Communication
• Digital Marketing
• Digital Marketing
• Stakeholder management

Together as owners lets turn meaningful insights into action.

Life at CGI is rooted in ownership teamwork respect and belonging. Here youll reach your full potential because

You are invited to be an owner from day 1 as we work together to bring our Dream to life. Thats why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our companys strategy and direction.

Your work creates value. Youll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas embrace new opportunities and benefit from expansive industry and technology expertise.

Youll shape your career by joining a company built to grow and last. Youll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.

Come join our teamone of the largest IT and business consulting services firms in the world.