Bespoke B2B Events Sales Executive

The Company

When it comes to digital communities The Alliance is leading the way. Product marketing sales enablement product-led growth AI customer success CMOs you name it were home to thriving communities for them all.

We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends challenges and opportunities facing companies the tactics and tools needed to drive results and a forum to make meaningful connections.

Our Alliance brand is renowned for its VIP dinners exclusive breakfasts and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects creating valuable connections and driving business growth.

The Role

Were looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level invitation-only dinner series and related bespoke experiences.

Youll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate content-driven environments. These conversations often serve as the entry point to broader partnership discussions including full-series or multi-event sponsorships making this a role with both immediate and strategic impact.

Youll work closely with our wider event sponsorship team to identify opportunities open doors and nurture long-term commercial relationships that span across our community portfolio.

Key Responsibilities

• Executive Event Sales: Lead sponsorship sales for The Alliances portfolio of exclusive invite-only dinners and professional experiences.

• New Business Development: Proactively identify target and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.

• Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios cultivating long-term sponsorship partnerships.

• Revenue Growth: Consistently deliver new business revenue through proactive outreach pitching and closing bespoke event sponsorship deals.

• Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.

• Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities feeding insights back to product and event teams.

• Pipeline Management: Maintain disciplined pipeline management accurate forecasting and consistent progress toward monthly and quarterly targets.

• Collaboration: Work cross-functionally with events marketing content and community teams to ensure flawless delivery of sponsorship packages.

• Reporting & Feedback: Provide regular sales performance updates client feedback and market insights to inform ongoing strategy.

Requirements
If the below sounds like you wed love to hear from you:

• Proven track record in event or sponsorship sales ideally within B2B media or conferences.

• You have a deep understanding of prospecting and developing strong relationships with enterprise customers

• Youll be determined and focused and enjoy the challenge of hunting and closing net new business

• Tough targets wont scare you and youll have a demonstrable track record of not just meeting them - but exceeding them

• Confidence to experiment with different tactics shake up strategy adapt to new trends to incorporate new products changes or to bounce back from subpar results

• You want ownership in your role from the beginning and ready to level up.

• You expertly balance and prioritise your daily to-dos as well as your short-term and long-term planning

• Experience with Asana or project management tools a plus (desirable)

Location: This role can be either Hybrid in our London office or completely remote across the UK (not abroad).

Salary: Base Salary range 32K - 38K (*Based on previous experience) - OTE 70K

• 34 days paid holiday including UK Bank holidays and a day off on your birthday

• Flexible working hours: our core hours are 10am4:30pm with the flexibility to structure your working day between 8am and 8pm around when you work best

• Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in

• WFH Kit: a comprehensive tech setup plus a dedicated WFH equipment budget

• A well-stocked office: snacks drinks and fresh fruit available in our London office

• Private Medical and Dental Insurance with Bupa

• Life Insurance: cover worth 4x your annual salary

• On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill

• Wellness perks: discounts on gym memberships fitness and wellness classes

• Cycle to Work & Workplace Nursery schemes

• Perks at Work: access to a wide range of corporate discounts

• Monthly flexible benefits allowance through ThanksBen (50/month in year one 100/month in year two and 165/month from year three) giving you extra flexibility to spend on the benefits that matter most to you

• A growing personal L&D budget (starting at 500 per year and increasing with tenure to 3000 per year)

• Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about.

• Unlimited access to our internal Academy: including courses learning resources and professional certifications

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.
If youre worried you dont quite hit all the requirements weve listed dont let that hold you back from submitting your application! Unique backgrounds experiences and perspectives are essential for our ability to innovate and grow so if you think youd be a great fit then wed love to hear from you.
We are The Alliance - in more ways than one.

Required Experience:

IC