BBC Career Opportunities Marketing Executive
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Job Summary
JOB BAND: C
CONTRACT TYPE: Fixed-term Contract Full-time / Attachment Full-time (12 Months)
DEPARTMENT: Scotland Brand
LOCATION: Glasgow Hybrid
PROPOSED SALARY RANGE: depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.
Join the Scotland Brand marketing team to help shape and deliver a dynamic slate of brand and content campaigns for our audience.
As Marketing Executive youll work from brief to evaluation on a diverse slate of content: from live football to premium drama unmissable events and award-winning true crime. The role works closely with teams across the BBC to drive reach talkability and grow our brand for audiences in and beyond Scotland.
WHY JOIN THE TEAM
Were a creative energetic and strategic team that looks to foster expertise and grow experience within a culture thats collaborative and forward thinking. We are focused on delivering compelling campaigns for BBC content that connects with our audiences: in Scotland and across the UK.
As part of the Scotland brand marketing team youll work across almost all BBC platforms genres and output to reach and engage our audiences. This includes everything from our ongoing news sport and audio offers to a range of comedy factual drama and entertainment content titles.
The role works closely with media creative and social teams as well as the wider business - driving the best strategy execution and evaluation of our marketing campaigns to deliver for audiences across our output.
YOUR KEY RESPONSIBILITIES AND IMPACT:
- Lead the delivery of effective and impactful creative work and ensure campaigns meet strategic objectives across media platforms.
- Develop campaign briefs and contribute to complex briefs led by the Marketing Manager or collaborative briefs with other BBC marketing teams.
- Review creative responses and media plans to ensure alignment with campaign goals
- Ensure campaigns are delivered within budgets and timeframes
- Ensure all marketing activity complies with BBC Editorial Guidelines and policies.
ESSENTIAL CRITERIA:
- Proven experience delivering complex multimedia marketing campaigns from brief to evaluation
- Proven experience working collaboratively with creative and media teams (in-house or agency)
- Strong project management skills and ability to use resources efficiently with a focus on output and delivery across simultaneous projects
- Self-reliance. Able to manage self and workload within a complex matrix environment with shared responsibilities
- An analytical mindset with the ability to evaluate ideas and experience in measuring and assessing campaign performance
DESIRABLE:
- Understanding of editorial and compliance policies.
- Knowledge of the broadcasting industry and interest in creative content.
- An in-depth understanding of Scottish Content culture and media landscape; and the BBCs role and purpose with in that.
- Ability to lead project teams and manage campaigns in a matrix environment.
- Proven ability to collaborate across teams and manage stakeholder relationships with excellent verbal and written communication skills and strong presentation experience.
Required Experience:
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