B2B Marketing Manager
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Job Summary
Title: B2B Marketing Manager
Department: Commercial
Salary: 50000 - 60000
Benefits & Culture: See here
Equity: A very generous EMI share offering
Holiday: 26 days bank holidays
Mission: Elevate later life for everybody and build the care sector of the future
Office Policy: Hybrid with a minimum of 2 core office days per week
Office Location: London Bridge London UK
Lottie is building the AI operating system for social care changing how the UK finds manages and pays for care. Thousands of care providers work with Lottie today either listed on our marketplace running on Found by Lottie or both and every one of them is a partner our Customer Success team looks after.
We have a CRM Manager marketing to our current partner base but no-one owns the channels that will bring new partners to Found: events partnerships direct mail trade press and paid social. This role owns all of them.
Youll report directly to the VP Commercial and have real budget and autonomy to decide where effort goes. This is an individual contributor role to start but its built to grow: if a channel takes off and needs a team around it this role is the one that builds and leads it with a clear path to Head of B2B Marketing.
What does this role involve
Own and run Lotties B2B acquisition channels beyond CRM: events (from hyper-local lunches to larger sector events) partnerships (accountants CQC consultants and other trusted intermediaries) direct mail trade press and paid social.
Build the events programme from scratch: identify the right formats and audiences run them and work out what actually produces pipeline.
Develop referral and partnership relationships that borrow trust from intermediaries care providers already listen to rather than relying on cold outbound.
Set and manage budget across channels in collaboration with the VP Commercial and reallocate towards whats working.
Report on lead indicators specific to each channel (partner-sourced pipeline event-attributed opportunities response rates on direct mail) as well as the company-level metrics they roll up to: demos booked and new MRR.
What problems will you be solving
Founds channel mix is currently incomplete. Several channels that should be driving meaningful pipeline especially events and partnerships have ownership spread across the company and only a limited track record to learn from.
Care is a low-marketing-sophistication relationship-driven sector. Channels that borrow credibility (referral partnership in-person) will do more work here than channels that assume an actively-searching buyer.
Attribution across these channels is genuinely difficult. Youll need to build a reporting approach that connects channel activity to demos booked and MRR without pretending the link is more direct than it is.
We think youll be a great fit if
Youre a genuine generalist with a high bar for quality comfortable picking up a new channel learning it properly and executing to a high standard rather than staying shallow across all of them.
You might have experience running events partnerships or field marketing programmes ideally in a sector where relationships and trust matter more than search intent. If not you have a track record of owning and executing projects to a high standard.
Youre commercially minded and comfortable being measured on demos booked and MRR even where your channels contribution to that number is indirect.
You can set a budget case and defend it and you know the difference between a channel that isnt working and one that hasnt been given time to compound.
Youre comfortable with ambiguity: no existing playbook exists for most of these channels at Lottie so youll be building as you go.
This role isnt for you if
Youre not prepared to use AI and process improvement to work faster and smarter.
Youre not passionate about elevating later life for everybody - our mission is at the heart of everything we do.
You want to go deep on a single channel and stay there rather than owning a spread of channels and learning each one properly.
You need your channels impact to show up as a clean direct line to revenue and youre uncomfortable being measured on demos and MRR when your contribution is real but indirect.
You want a pre-defined playbook for every situation rather than adapting one on the fly.
Youre uncomfortable with the ambiguity and pace of a fast-growing startup.
Application
Wed love to see a short video (2 minutes max) answering this question:
Introduce yourself and tell us why youre interested in Lottie and why you feel youd be a good fit for the role.
We appreciate this takes time. We receive a high volume of applications and this helps us assess you on more than your CV.
Lotties Interview Process
Screening interview led by Lotties Talent Acquisition team - 20 minutes - remote
Task/exercise completed independently and talked through with your Team Lead - 1 hour interview - remote
Final interview with your Hiring Manager and CEO - 1h15 - in person (London Bridge)
Candidate Experience: All candidates will be informed of their application status.
Pre-Screen and Screening interview: youll receive an email notification but no specific feedback will be provided at this stage.
Task/exercise: if you are unsuccessful youll receive constructive feedback via email and be offered a debrief call with our Talent team.
Final Interview: for final-stage candidates who are not offered the role we will provide feedback via a phone call.
Founded with a mission to build the care sector of the future Lottie is creating the AI operating system for social care - designed to unlock profitability for care providers and to make finding care as easy as booking a holiday on Airbnb.
Launched in London in July 2021 Lottie has raised over 25m from tier 1 venture capital funds (Accel and General Catalyst) and is widely recognised as one of Europes fastest growing tech companies. Most recently Lottie was the acclaimed winner of Deloitte Fast 50 LinkedIn Top Startups The Sunday Times Tech 2026 and Startups 100.
As of today Lottie offers four core products and services including:
Why Lottie
Career Opportunity - A career-defining opportunity to build Lotties B2B marketing function from the ground up at one of the UKs fastest growing startups with a clear path to Head of B2B Marketing.
Early Hire Benefits - Be an early hire at one of the UKs fastest growing startups and benefit from fast career progression as well as a generous stock options package.
Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of peoples lives. Care is one of the final remaining large consumer industries yet to be disrupted and positively revolutionised by technology.
Investors - Series A backed startup having raised 25m from tier 1 venture capital investors including Accel and General Catalyst.
Global Opportunity & Scalability - Be part of a company solving a real tangible problem that every family around the world faces at some point in their life.
People - Join a kind talented and mission-driven team that loves coming to work every day.
Culture - Excellent employee compensation/benefits hybrid office policy and outstanding company culture with a 4.9/5 employee review score on Glassdoor.
Award Winning - Acclaimed winner of LinkedIns 2024 Top Startups and named the UKs number one startup for 2025 in 100 Index.
We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity religion sexual orientation gender identity family or parental status national origin veteran neurodiversity status or disability status.
If you require reasonable accommodations during the application or interview process please let us know.
Required Experience:
Manager
About Company
The CRM built for care homes and home care providers. Manage enquiries, track leads, and fill beds faster with Found by Lottie. Book a demo today.
