B2B Digital & Performance Lead

Job Family Group:

Marketing Group

Job Description:

Please note that roles based out of SJS or Sunbury will move to Timber Square Southwark from Q4 2027

Role Overview

This role leads digital performance across BPs B2B businesses connecting CRM digital channels web analytics and demand generation to drive measurable commercial impact. It focuses heavily on customer acquisition and scalable lifecycle engagement while improving funnel efficiency (web lead opportunity pipeline) and supporting multimarket adoption of consistent tools and frameworks. The role also provides dedicated digital performance support to Fleet Europe especially within SME and base segments.

Key responsibilities include:

• Digital performance framework defining KPIs dashboards governance and optimisation rhythms across markets.

• CRM & lifecycle activation owning the Journey Catalogue contact strategy automated journeys and CRM operating model.

• Funnel optimisation improving lead generation lead quality conversion and pipeline contribution.

• Web & SEO performance leading analytics tracking frameworks UX optimisation and SEO strategy.

• Data & insights building reporting ecosystems and enabling datadriven decisionmaking.

• Fleet Europe support enhancing journeys digital performance and SME/base segment growth.

Experience

This role requires strong B2B digital marketing experience with a consistent track record to drive performance across CRM web analytics and demand generation. The ideal candidate has worked in multimarket environments and can translate data into commercial outcomes.

Relevant experience includes:

• B2B digital marketing and performance management.

• CRM & marketing automation (Salesforce Marketing Cloud Account Engagement/Pardot).

• Funnel performance management lead generation conversion pipeline impact.

• Web analytics & SEO including GA4 tracking frameworks and optimisation.

• Crossfunctional collaboration with Marketing Sales and Technology.

• Datadriven optimisation and performance reporting.

• Campaign and budget management.

• Bachelors degree or equivalent experience in a relevant field; Masters/MBA helpful.

Skills & Capabilities

The role requires a strong analytical attitude commercial focus and the ability to influence across markets while driving adoption of digital tools and ways of working. It suits someone who is structured performanceoriented and comfortable leading change.

Key skills include:

• Analytical decisionmaking and ability to turn data into clear actions.

• Customer lifecycle expertise journeys contact strategy scalable engagement.

• Customer influence across markets and functions.

• Collaboration with Technology on tools data and CRM capabilities.

• Clear communication passionate about performance improvement.

• Commercial approach with return on investment focus.

• Change leadership and embedding new tools/processes.

• Project management and ability to manage multiple priorities.

• Proficient in English; additional European languages desirable.

Why Join Us

At BP we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.

There are many aspects of our employees lives that are significant so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options a generous paid parental leave policy excellent retirement benefits among others.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform crucial job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Reinvent your career as you help our business meet the challenges of the future.

Apply now!

Travel Requirement:

Negligible travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy Brand Management Commercial Acumen Customer Segmentation Generating customer insights Listening Offer and product knowledge Offer Development Sector market customer and competitor understanding Translating strategy into plans

.

Future Location Notice: This role will start in St James Square London. bp has announced a planned office move to Timber Square London with all positions currently advertised in St James Square including this one expected to relocate around Q4 2027-Q1 2028. This presents an exciting opportunity for all employees and leaders to come together in one London location. The specific date of the move will be confirmed closer to the time.

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status socioeconomic status neurodiversity/neurocognitive functioning veteran status or disability with an accessibility need may request an adjustment/accommodation related to bps recruiting process (e.g. accessing the job application completing required assessments participating in telephone screenings or interviews etc.). If you would like to request an adjustment/accommodation related to the recruitment processpleasecontact us.

If you are selected for a position and depending upon your role your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening medical review of physical fitness for the role and background checks.