B2B Digital Marketing Specialist

Work Location: Lane

Working Environment: On-Site

Sales/Business Development - Marketing

NPK International inc. (NYSE: NPKI)is the only site access solutions partner to manufacture and rentindustry-leading sustainable composite matting along with a full suite of services including planning logistics and remediation - so you can protect your people the environment and your bottom line.

Job Summary:

To drive lead generation pipeline growth and brand visibility through effective digital marketing activity across the UK business while supporting selected US marketing initiatives. The role is responsible for digital campaigns website management SEO analytics and marketing operations alongside supporting events content creation and brand activities.

Key Responsibilities:

Digital Campaign Management

• Plan develop execute and optimise digital marketing campaigns across email paid social media website and other digital channels.
• Manage campaign production from concept through to deployment and performance evaluation.
• Monitor campaign effectiveness and implement continuous improvements to maximise lead generation and return on investment.
• Collaborate with internal stakeholders to align marketing activity with business goals and sales priorities.

Website SEO and AI Search Optimisation

• Own and manage the company WordPress website ensuring content remains accurate engaging and aligned to business objectives.
• Drive continual improvements in user experience website performance conversion rates and content effectiveness.
• Develop and implement SEO strategies to improve search rankings and organic traffic.
• Ensure digital content is optimised for emerging AI-powered and Large Language Model (LLM) search environments.

Reporting and Marketing Analytics

• Develop and maintain digital marketing reporting dashboards and performance metrics.
• Analyse website campaign and audience data to provide actionable insights and recommendations.
• Track key performance indicators and communicate results to leadership and stakeholders.
• Support data-driven decision-making through regular reporting and analysis.

Events and Marketing Project Support

• Support the planning coordination and execution of marketing events conferences exhibitions and commercial activities.
• Develop event marketing plans and supporting promotional campaigns.
• Coordinate with vendors suppliers and internal stakeholders to ensure successful delivery of activities.
• Manage project timelines and deliverables to agreed deadlines and quality standards.

Marketing Workflow and CRM Support

• Support the administration and effective use of Microsoft Dynamics CRM.
• Assist with marketing automation workflows reporting campaign execution and CRM best practices.
• Identify opportunities to improve processes segmentation automation and data utilisation across marketing and business development activities.

Data Management and Segmentation

• Maintain high standards of data quality across Microsoft Dynamics and other marketing platforms.
• Ensure compliance with GDPR and applicable data protection requirements.
• Develop audience segmentation strategies to improve campaign targeting and performance.
• Work collaboratively with commercial teams to improve the quality accuracy and consistency of customer and prospect data.

Marketing Collateral and Brand Assets

• Coordinate the development and maintenance of marketing collateral brochures product literature manuals presentations and digital assets.
• Support brand consistency across all marketing communications and materials. Assist with photography video content creation and visual storytelling initiatives.

Requirements

• Experience delivering digital campaigns that generate leads and support business growth.
• Hands-on management of paid digital marketing and website platforms.
• Experience reporting on campaign performance and marketing analytics.
• Working collaboratively with sales commercial and marketing stakeholders.
• Proven B2B digital marketing experience.
• Strong Google Ads and WordPress expertise.
• Knowledge of SEO website optimisation and digital analytics.
• Ability to analyse data and translate insights into actions.
• Strong project management organisation and communication skills.
• Knowledge of LinkedIn Campaign Manager.
• Marketing automation experience.
• Photography video and content creation skills.
• Understanding of AI and LLM search optimisation.

• Experience within an industrial technical manufacturing engineering or business services environment.
• Experience supporting events exhibitions and conferences.
• Experience using Microsoft Dynamics CRM and LinkedIn Campaign Manager.
• Experience managing marketing data segmentation and GDPR compliance requirements.

One of NPKs Core Values is Excellence. It means we are committed to delivering value through performance innovation and service quality and that commitment starts with YOU! NPK is where you can challenge yourself in new and exciting ways and work in an environment that supports and values you. Here at NPK we are committed to finding developing retaining and rewarding the best talent while providing an environment where our employees can grow professionally and personally.

WHAT WE DO

NPK is the sole supplier of Durabase matting in the UK - hiring and installing this class-leading site access solution throughout the UK.

Our matting system allows our customers to access their work sites often located in very challenging locations throughout the year. We have a wide-ranging client base across construction events crane hire and temporary builds to name but a few. We are exceptionally strong in the utility sector where our customers require access all year round to power networks railway lines and energy installations.

Our installation and recovery operations are undertaken across the entire UK often in remote locations working in all weather and involve working as a crew of two/three team members or more often with nights away.

WHAT WE VALUE

At NPK our values safety integrity accountability respect and excellence are more than words - they are non-negotiable fundamentals that define what is important to us. They are the foundation for our purpose.

Our Purpose encapsulates how our values work together to drive our decision-making actions and behaviours. They help us create meaningful relationships with each other our clients and partners. Every day we strive to live these values and fulfil our purpose building a culture that reflects who we are and where were headed.

P - People Focused - First in every action

U - United - Different voices make us stronger together

R - Reliable - Unwavering in our quality and service

P - Passionate - Energy and excitement is our fuel

O - Optimistic - Any moment is a chance to shine

S - Sincere - Authenticity starts with vulnerability

E - Enterprising - Agility is the key to opportunity

We are an equal opportunity employer. NPK and its affiliates do not discriminate against applicants or employees on the basis of race colour age religion sex (including pregnancy and gender identity) national origin sexual orientation disability military service/veteran status genetic information or any other protected status. For more information on Equal Employment Opportunity please clickhere.

NPK International Inc. is committed to ensuring equal employment opportunity including providing reasonable accommodations to individuals with a disability. Applications with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process may contact the Manager HR Governance & Compliance at