Audience Development Specialist Mirror (Maternity Cover)

What will the role involve

You will bridge the gap between data and the newsroom driving audience acquisition and retention by optimising content alongside editors. As the central expert on audience dynamics you will translate complex analytics into clear actionable advice set and track KPIs and commission dashboards with Content Insights to ensure performance reporting directly fuels growth.

Collaborating directly with editorial teams Audience Editors and Engagement Producers you will refine headlines visuals and publishing strategies. Additionally you will build and regularly report tailored brand strategies to Audience leaders providing ongoing guidance to ensure data-driven success across the newsroom. This role involves working shifts on a rota basis including some evenings and weekends so a flexible approach is required.

Qualifications :

Who are we looking for

You are a proven audience development expert and qualified journalist adept at translating complex data sets and analytics. You have experience using tools like Chartbeat and Google Analytics to create clear and compelling narratives for editorial teams. By staying ahead of digital publishing trends SEO newsletter best practices and evolving social media algorithms you can build strategic initiatives that effectively expand engage and retain audiences across multiple platforms.

An exceptional communicator and persuasive influencer you can support and guide newsrooms in existing and emerging audience engagement tactics. You have strong organisational and time management skills handling competing priorities and multiple stakeholders with ease. You can pivot swiftly with shifting digital trends audience demands and core business priorities.

Additional Information :

How well look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role youll get a range of benefits including:

• 25 days holiday (plus bank holidays) as well as an extra day after youve been with us for three five and 10 years. We also have a scheme to help you buy extra holiday if you want to.

• An extra days paid leave each year to volunteer for a cause close to your community or your heart.

• Big moment day - an extra days paid leave for a moment that matters to you - like getting married moving house or welcoming a new addition to the family (human or furry!)

• Help saving for your retirement - well match your company pension contributions up to 6% and you can contribute through salary sacrifice.

• Supportive and progressive people policies - were proud to have a range of policies to support people in their lives in and outside work including enhanced family leave and policies to promote flexibility inclusion and progression. We believe you shouldnt have to wait to join us to know what to expect from us which is why we share this overview of the policies we have in place to support families and carers. If theres something you want to understand more about just ask - it wont make a difference to your application.

• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctors appointments.

• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner and pay for it through salary sacrifice.

• Wellbeing support - including a 24/7 assistance programme for you and your family.

• Financial Wellbeing Access Stream our app for managing your finances pay rewards and benefits all in one place

• Access to lots of discounts - including 15% off with Reachs very own online marketplace Yimbly where you can buy everything from homewares to beauty products.

• Interest-free loans - including for season tickets and technology.

If youre excited about this role but dont tick every single box please dont let that stop you from applying.

We know that everyone has their own story to tell and we value potential passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences which is why were dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all without discrimination on the basis of age disability gender identity ethnicity religion or belief sexual orientation or any other protected characteristic.  

Remote Work :

No

Employment Type :

Full-time