Audience Data Growth Manager

We are the UKs leading premium publisher home to iconic and influential media brands includingEsquireMens & Womens Health ELLEGood HousekeepingHarpers BazaarDigital SpyCosmopolitanRedand more.At Hearst UK we dont just create content - we shape culture.

Hearst UK operates an in office policy with flexible Fridays. Our office is based atHouse of Hearst 30 Panton Street St Jamess London SW1Y 4AJ where teams collaborate in person and connect across brands and functions.

45000 - 55000 Benefits - Salary is dependent on experience and will be assessed in line with the candidates skills knowledge and relevant expertise.

The Role

Were looking for an Audience Data Growth Manager to drive the expansion of Hearst UKs contactable audience database. This role is focused on acquiring high-quality permissioned consumer data to support subscription growth and wider marketing activity across our portfolio of brands.

Youll sit at the intersection of marketing partnerships and performance identifying testing and scaling new data acquisition opportunities while balancing volume quality and cost-efficiency. Youll own the roadmap for audience growth initiatives and ensure alignment with downstream conversion goals.

Youll also act as the go-to expert on audience data flows across the business developing a deep understanding of data sources and feeds proactively monitoring performance and quality and working closely with engineering and product teams to ensure integrations are implemented maintained and optimised effectively.

Main Duties

• Own and deliver strategies to grow Hearst UKs database of contactable leads identifying testing and scaling acquisition channels across partnerships affiliates co-registration competitions and paid media
• Optimise lead generation performance through a structured test-and-learn approach balancing volume quality cost-efficiency and downstream conversion impact
• Collaborate closely with CRM subscription marketing brand analytics engineering and product teams to ensure data capture flow and usage are aligned and effective
• Manage external partners agencies and data providers while ensuring all activity complies with GDPR and internal governance standards
• Develop and maintain expert knowledge of audience data sources feeds and pipelines ensuring data is accurate reliable well-documented and effectively integrated
• Proactively monitor data performance and quality identifying anomalies troubleshooting issues and driving continuous improvement

Success in this role looks like:

• Consistent growth in high-quality contactable audience data
• Improved efficiency and effectiveness of acquisition channels
• Clear downstream revenue impact through strong collaboration with marketing and brand teams
• Data feeds and sources that are accurate reliable and proactively managed with issues resolved quickly

What We Are Looking For

• Proven experience in data acquisition lead generation or audience growth ideally within media publishing or subscription environments
• Strong understanding of digital marketing channels performance optimisation and a commercial mindset balancing scale efficiency and quality
• Experience working with CRM systems data capture processes and ideally data pipelines feeds APIs or SQL
• Analytical mindset with a clear test-and-learn approach and ability to evaluate performance and inform investment decisions
• Strong stakeholder management and collaboration skills with the ability to work effectively across marketing analytics engineering and product teams
• Good understanding of GDPR data privacy and governance best practice
• Desirable: experience in subscription or recurring revenue models partnerships/affiliate or co-registration models portfolio/multi-brand environments and exposure to propensity modelling

Benefits

(Your benefits at Hearst UK are more than just extrasthey are tools to help you thrive in every part of life.)

Hearst Exclusives - Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes you could be trying the next big thing in beauty food & drink.

• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion Health & Wellbeing: Feel Your Best

• Stay healthy with Specsavers eye care a company-funded Health Cash Plan and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

• Plan ahead with a generous Workplace Pension Income Protection Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools Financial Wellbeing sessions and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in one that respects protects represents and uplifts the voices and opinions of all people. As a business we recognise the significant benefits of creativity collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why were working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.