Audience Acquisition Rep

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About This Role:

As a member of Forresters event sales organization the Audience Acquisition Rep communicates the value proposition of attending a Forrester event. This role serves as a product expert to drive Forresters event attendance and sell net-new event tickets to attend our global summits and forums. The successful candidate will partner with sales reps and customer success managers to guide Forresters clients and prospects in attending the most relevant events aligned with their business initiatives.

The Audience Acquisition Rep also supports internal Forrester needs related to event tickets. This includes assisting in reporting analysis for event tickets working on event ticket projects resolving technical attendee registration or ticket fulfillment issues and answering general questions about Forrester events. The focus is on driving attendance building awareness and initiating adoption of and engagement with Forrester events.

Job Description:

• Sell net-new tickets for Forrester events with primary focus on but not limited to EMEA and APAC events.
• Prospect the right personas to garner interest and convert ticket sales for Forresters EMEA and APAC flagship events.
• Build expertise across Forresters research areas to map client business initiatives to Forresters events to drive event attendance support renewal rates and lead to additional event ticket enrichment opportunities.
• Develop and evolve creative strategic and brand-building programs using digital and social media channels to promote Forrester events.
• Systemize your sales pitch to showcase the value of attending a Forrester event.
• Leverage client engagement activity within your portfolio to create an event engagement strategy to drive attendance.
• Partner with the account teams to promote upcoming events and discuss account health value and opportunities. Execute on events engagement strategies with your accounts to drive tickets sales. Coordinate with event programming operations product and marketing teams to promote a high-quality event experience.
• Manage the assigned events inbox field support requests on Forresters website and take calls to the events general support line.
• Collaborate closely with the global event sales and customer success teams to share best practices ensure standardized training and capabilities and meet shared goals.
• Use the Forrester event registration platform CRM system event mobile app and other technologies to support event customer service attendee registration and reconciliation onsite experience and activity and opportunity tracking.
• Track all activity and correspondence of Forresters CRM system. Follow up on tasks leads fulfillment items and registrations within expected service levels.
• Be available to travel internationally for Forrester events as required.

Job Requirements:

• A bachelors degree and a strong academic record.
• Experience communicating to high-level (C VP and director-level) executives.
• Some experience as a related product specialist or in sales.
• History of prioritizing multiple tasks and meeting deadlines.
• Proficiency in or other CRM systems.
• Success in driving solution-oriented client engagement to internal and/or external clients.
• Strong attention to detail a high degree of organization and a proficiency in leveraging internal systems.
• Strong high-level relationship skills: the confidence to hold conversations with senior-level executives via email and phone.
• Demonstrated the ability to thrive in a high-energy fast-paced and collaborative environment to achieve business results.
• Demonstrated project management and collaboration skills across functional groups.
• Knowledge of using social inbound content and outbound marketing to engage with accounts.
• A critical thinker with the ability to solve complex problems and drive innovation.
• Proven strong communication and writing skills.
• Self-motivated and collaborative in achieving team goals.

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Here at Forrester we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresters recruitment process. If you would like to discuss a reasonable accommodation please reach out to.

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By submitting your resume/CV you consent to Forresters retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to: Forresters offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.