Attendee Marketing Manager

This role is based out of our London Blackfriars office

Attendee Marketing Manager Maritime

Were looking for a commercially minded data-driven Attendee Marketing Manager to lead visitor acquisition and audience growth across our Seatrade Maritime portfolio.

This role is responsible for developing and delivering integrated marketing campaigns that attract high-quality audiences increase registration and attendance and deliver measurable commercial results. Working closely with Commercial Content Product PR Digital Performance and Marketing Operations teams youll ensure every campaign is insight-led customer-focused and optimised for performance.

This is an exciting opportunity to shape the growth of some of the worlds leading maritime events while helping transform how marketing is delivered across the portfolio.

Key Responsibilities

Audience Growth

• Own attendee acquisition strategy across the Seatrade Maritime portfolio.
• Develop integrated marketing plans aligned to commercial and event objectives.
• Drive visitor registration attendance engagement and retention.
• Identify opportunities to grow new audience segments and markets.
• Build customer journeys across the entire attendee lifecycle.

Campaign Management

• Plan and execute multi-channel campaigns including:
  • Email marketing
  • Organic and paid social
  • Website optimisation
  • Content marketing
  • Partnerships
  • Media
  • Paid digital channels
• Ensure campaigns are delivered on time and within budget.
• Continually optimise campaigns using performance data.

Customer Insight

• Use customer insight and data to inform campaign strategy.
• Develop audience segmentation and targeting strategies.
• Analyse attendee behaviour and conversion performance.
• Recommend improvements to increase ROI and customer experience.

Performance & Analytics

• Monitor campaign KPIs and report performance against objectives.
• Track registration trends conversion rates acquisition costs and channel effectiveness.
• Produce regular performance reports with actionable recommendations.
• Work with the Performance Marketing and Marketing Operations teams to improve campaign efficiency.

Stakeholder Management

• Partner with Commercial teams to align visitor and exhibitor strategies.
• Work closely with colleagues in the wider team to develop compelling campaign messaging.
• Collaborate with central Digital SEO Automation and Analytics specialists.
• Build strong relationships with industry partners and associations to expand audience reach.

Continuous Improvement

• Test new marketing approaches and channels.
• Champion best practice in attendee marketing.
• Share learnings across the wider marketing team.
• Contribute to the continuous improvement of marketing processes technology and ways of working.

Key Performance Indicators

• Visitor registration targets achieved
• Qualified attendee growth
• Attendance conversion rate
• Campaign ROI
• Cost per registration
• Email performance
• Website conversion rate
• Digital engagement metrics
• Customer acquisition and retention
• On-time campaign delivery
• Budget management
• Stakeholder satisfaction

Qualifications :

Skills & Experience

Essential

• 5 years experience in B2B marketing event marketing or audience marketing.
• Proven experience delivering integrated marketing campaigns.
• Strong understanding of digital marketing channels and customer acquisition.
• Experience using marketing automation and CRM platforms.
• Excellent analytical skills with the ability to translate data into action.
• Strong project management and organisational skills.
• Outstanding written and verbal communication.
• Experience managing multiple campaigns simultaneously.
• Collaborative proactive and commercially focused.

Desirable

• Experience marketing exhibitions conferences or live events.
• Experience marketing to maritime logistics supply chain or industrial sectors.
• Knowledge of customer segmentation and lifecycle marketing.
• Experience with Eloqua IIRIS Core Google Analytics and Power BI.
• Experience working across international markets.

Behaviours

• Customer obsessed
• Commercially minded
• Curious and insight-driven
• Collaborative
• Agile and adaptable
• Accountable
• Results focused
• Continuous learner

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include: 

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
• Recognition for great work with global awards and kudos programmes 
• As an international company the chance to collaborate with teams around the world  

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application. 

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. 

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Full-time