Associate Social Media Editor (UK)
Job Location:
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
The Athletic is looking for an audience-focused Social Media Associate with a keen interest in sports journalism to help grow our reach across emerging and established this role youll identify opportunities to connect our journalism with sports fans package editorial content for off-platform audiences and drive referral traffic back to The Athletic. Youll have a curiosity and willingness to understand how platforms work shift and what new trends exist in the social media audience space. The ideal candidate has a passion for media and football in particular strong editorial instincts and a penchant for experimenting with new ways to grow audiences. This hybrid role will be based in London.
- Drive growth and referral traffic by identifying opportunities across emerging and established platforms including X Instagram Facebook Reddit WhatsApp and new distribution channels.
- Produce platform-specific content that drives engagement conversation and clicks back to The Athletic.
- Create and optimize reporter videos and other video content crafting platform-specific copy to maximize reach and engagement.
- Support live coverage of breaking news major sporting events and tentpole moments across social and emerging platforms.
- Monitor platform trends audience behavior and algorithm changes testing new formats and distribution strategies to maximize reach and traffic.
- Analyze performance data to identify whats working share insights with the newsroom and continually refine distribution strategies.
- Collaborate with reporters editors and audience teams to identify stories with the greatest off-platform potential and execute distribution plans.
- Help build engaged fan communities and identify new opportunities to grow The Athletics audience beyond traditional social platforms.
- Launch breaking news emails from stories trending in the football general sports space.
- 1 to 3 years of experience in social media sports media or publishing
- A true passion for sports journalism and willingness to get stuck in when a huge story breaks/event happens
- Demonstrated platform fluency on Twitter Instagram Facebook Reddit and WhatsApp in business/professional applications and experience managing large social channels
- Video editing experience
- Experience with graphic creation
- Strong writing skills with a keen eye for detail and grammar
- Demonstrable interest and knowledge of Premier League European international and womens football as well as a working knowledge of major US sports
- Flexibility to work different shifts (early late weekends) around the sporting calendar particularly European football
- Knowledge of social media best practices & resources.
- A positive attitude and a willingness to learn and develop
Required Experience:
IC
About Company
Unrivaled sports coverage across every team you care about and every league you follow. Get breaking news, powerful stories and smart analysis from the best writers in sports.
