Associate Director, Measurement & Insights

Who are we

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center the agency delivers creator-first solutions across creative media and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries Influencer is the worlds largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology platform partnerships and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok YouTube Pinterest Snap Meta and Twitch Influencer delivers bespoke enterprise-level solutions powered by Waves its AI-driven operating system. From concept to conversion the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200 team members speaking 30 languages across North America Europe and the Middle East Influencer has delivered 6000 campaigns for leading brands including Spotify SharkNinja Google Nike Disney and Coca-Cola.

Job title

Associate Director Marketing Science

Location

London UK

Reporting of the role

This role reports to the Director Marketing Science.

Overview of the job

As Associate Director Marketing Science you will work alongside the Director Marketing Science as the regional lead of our Marketing Science practice responsible for developing and delivering our measurement research and insight capabilities for our regional partners.

Based in our London office youll play a key role in demonstrating the true impact of creator marketing translating complex data into actionable insights that inform campaign strategy prove effectiveness and drive meaningful business outcomes for our clients.

Were looking for someone with 8 years of experience in digital campaign measurement market research and/or media insights. Youll bring a strong understanding of campaign measurement methodologies including brand lift studies alongside the ability to turn research and data into compelling insights that drive business outcomes.

Youll have proven experience working cross-functionally with commercial delivery and marketing teams building trusted relationships with senior stakeholders and delivering best-in-class work for clients. Youll be confident leading projects independently collaborating with wider teams and supporting the development of junior talent.

3 best things about the job

• Work where data meets culture: Dive into the numbers trends and conversations shaping creator marketing turning influencer content viral moments and audience sentiment into insights that move the needle for brands.

• Shape the future of creator measurement: Lead strategic measurement planning across key regional accounts championing innovative methodologies and demonstrating how creator marketing drives meaningful business outcomes beyond likes and impressions.

• Collaborate with brilliant creative minds: Work shoulder-to-should with strategists creatives and client teams to develop smarter campaigns uncover meaningful insights and showcase the true impact of creator-led marketing.

Measures of success - in the first few months you will have:

• Developed a strong understanding of Influencers measurement capabilities proprietary technology and research tools confidently communicating our measurement framework to internal teams and clients.

• Built expertise across our core measurement solutions including sentiment and thematic analysis social listening Creator-First AEO brand lift content effectiveness and conversion tracking.

• Successfully delivered measurement insights and reports for 35 high-value campaigns translating findings into clear actionable recommendations for clients.

• Established strong working relationships with key regional stakeholders becoming a trusted partner for measurement strategy and insights.

• Contributed strategic insights and measurement recommendations to multiple new business opportunities helping demonstrate the value and effectiveness of creator marketing.

Roles & responsibilities:

• Strategic measurement planning: Lead the development and execution of measurement strategies across key regional accounts ensuring research and insights are aligned with client objectives and business outcomes.

• Regional leadership: Act as the regional lead for the Marketing Science practice providing expertise guidance and strategic direction across client accounts and internal teams.

• Measurement innovation: Support the continued evolution of our measurement offering identifying and introducing new methodologies tools and research approaches to keep Influencer at the forefront of the industry.

• Stakeholder partnership: Build strong relationships with senior internal and external stakeholders influencing campaign design measurement strategy and the application of insights to improve effectiveness.

• Predictive insights: Lead project-specific predictive performance modelling where required supporting pitch processes and strategic campaign planning.

• Commercial growth: Identify opportunities to expand measurement services across existing accounts proactively sharing upsell opportunities and recommendations with senior leadership.

• Thought leadership: Lead client-facing thought leadership initiatives developing and presenting research insights and industry perspectives that position Influencer as a category expert.

• People leadership: Line manage and mentor junior team members supporting their professional development performance and delivery of high-quality work.

• Cross-functional collaboration: Partner closely with strategy creative client services and commercial teams to embed measurement and insights throughout the campaign lifecycle.

What you will need:

• 8 years of experience in digital campaign measurement market research media insights or a related field.

• Proven experience working in a measurement or insights role within the media or marketing industry whether agency-side client-side or at a media owner.

• Strong understanding of advanced campaign measurement methodologies including brand lift studies content effectiveness sentiment analysis and conversion measurement.

• Hands-on experience working with data and analytical tools including Excel/Google Sheets and third-party measurement research and insights platforms.

• Knowledge of third-party measurement tools research suppliers and the wider marketing effectiveness landscape.

• Demonstrated ability to translate complex datasets and research findings into compelling insights strategic recommendations and measurable business outcomes.

• Experience building relationships with senior external stakeholders including clients agencies and research partners.

• Excellent communication and presentation skills with the ability to make complex analytical findings accessible and engaging for non-technical audiences.

• Strong project management skills with experience independently leading multiple projects and collaborating across cross-functional teams.

• A strategic and commercially minded approach with the confidence to influence campaign planning identify growth opportunities and contribute to new business pitches.

• Experience managing or mentoring junior team members with a passion for developing talent and building high-performing teams.

• A proactive curious and collaborative mindset with a genuine interest in creator marketing social platforms and emerging measurement trends.

Nice to have:

• A degree in economics statistics mathematics or a related quantitative discipline.

• Technical data and analytics skills such as SQL or Python.

• Experience working in a fast-paced agency environment.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave ( Bank Holidays which can be flexed to your needs)

• Office-first hybrid working approach with 3 days per week in our London office

• Career Framework approach to levelling ensuring competitive compensation and clear opportunities for progression

• Yearly tenure celebrations

• Company-wide offsites seasonal celebrations and events

For more information on our benefits perks and what makes us unique please visit our website here.

At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We are committed to embedding Diversity Equity & Inclusion into everything we do at Influencer making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.