Associate Director, GEO Burson

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

This role sits at the forefront of digital communications leading the integration of Generative Engine Optimisation (GEO) Digital PR and Search strategy. As Associate Director in the Digital Marketing function at Burson you will shape how brands are discovered represented and trusted across AI-driven environments. You will act as a strategic advisor to clients while driving innovation commercial growth and cross-functional collaboration within the agency.

What youll do:

• Lead the development and execution of GEO and digital influence strategies for key clients
• Translate complex AI and search concepts into clear actionable insights
• Advise clients on brand visibility sentiment and risk in AI-generated search results
• Develop and evolve GEO frameworks tools and best practices
• Integrate GEO best practices into PR campaigns to secure high quality coverage and citations
• Integrate SEO content and PR strategies to maximise search and AI visibility
• Support the upskilling of cross-functional teams across the fundamentals of GEO
• Support business growth through client development pitches and new service offerings

Experience that contributes to success:

• Experience in GEO Digital PR and/or SEO is essential
• Strong understanding of SEO and content optimisation principles
• A robust understanding of what good looks like in earned media and digital PR campaigns
• Experience translating data and technical concepts into client-friendly strategies
• Demonstrated interest or experience in AI generative search or emerging technologies
• Track record of developing and pitching innovative client solutions
• Experience leading teams and collaborating across disciplines
• Strong commercial mindset with the ability to identify growth opportunities

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