Associate Director, Commerce

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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3132 - Associate Director Commerce UK

AboutEssenceMediacom: A LeadingWPP MediaBrand

Summary and Impact

The Role:

We are seeking an experienced Commerce Associate Director to join the growing community in WPP Medias Commerce Practice. This is a senior leadership role within the practice responsible for shaping commerce strategy not just retail media execution for a portfolio of leading global and regional brands across sectors including technology FMCG retail and beauty.

You will act as a trusted commerce advisor to clients connecting media investment to the broader path-to-purchase and helping shape multi-year commerce roadmaps.

The 3 Best Things About the Job:

1. The opportunity to shape genuine commerce strategy not just retail media execution across a diverse portfolio of well-known brands with a shared desire for innovation and growth.

1. Working within a truly collaborative agency model with great opportunities for continued cross-media and performance marketing learning.

1. A talented team supporting each other in implementing best-in-class award-winning campaigns and having fun along the way.

Responsibilities:

Strategic Leadership & Client Growth

• Act as the senior strategic lead for key client accounts translating complex businessobjectivesinto high-impact commerce media strategies across Amazon Sponsored Ads Amazon DSPCitrusAd Criteo Kevel and other relevant retail media platforms.

• Lead senior client business reviews providing a clear narrative on the holistic impact of media investment.

• Act as a trusted advisor to clientsidentifyingopportunities for growth innovation and expanded scope across the commerce ecosystem.

Campaign Excellence & Innovation

• Oversee the development and execution of performance-driven media plans ensuring the highest standards of QA pacing and optimisation across your portfolio of accounts.

• Develop and champion test-and-learn roadmaps to drive innovation in targeting bidding strategies and emerging retail media formats.

• Collaborate closely with wider internal teams to ensure a joined-up full-funnel approach to media across all client accounts.

Team Leadership & Practice Evolution

• Linemanage mentor and develop a team of and activation specialists setting the standard for quality delivery and professional growth.

• Take ultimate responsibility for the quality of work delivered by your team ensuring consistency and excellence across all accounts.

• Proactively contribute to the evolution of best practice within the wider eCommerce Practice sharing successes and learnings across the team.

• Manage scope forecasting budgets and profitability across your portfolio of accounts and drive process automation through the adoption ofnew technologyand efficient ways of working.

Skills and Experience

AtWPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

About you

• A proven media agency background with significant senior experience in Commerce and retail media strategyor a transferable media channel.

• Strong hands-on experience running campaigns in Amazon Sponsored Ads and DSP.

• Solid working knowledge ofCitrusAdand Criteo (onsite and offsite retail media).

• Confidence managing senior client stakeholders simplifying complex performance results into clear actionable recommendations.

• A genuine passion for coaching and building capability within your team.

• Experience of Amazon Marketing Cloud (AMC) or retailer clean room analytics would be a nice to have but is notrequired.

• Exposure to wider commerce channels (e.g. Tesco Media or similar) isadvantageous.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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