Assistant General Manager London West

Title: Assistant General Manager 33611 per annum

Reports To: General Manager

Department: Operations

Work Location: London West

Position Summary

As the Assistant General Manager youll work in partnership with the General Manager (GM) to lead and support the day-to-day operations team performance and client experience of your studio. You are second in command playing a critical role in driving studio success across client acquisition retention and engagement. Youll contribute to a high-performing people-first culture by helping to recruit coach and motivate the in-studio team while ensuring Barrys values and hospitality standards are consistently brought to life.

This role is both operational and community-focused requiring strong leadership a client-centric mindset and a hands-on approach to building and nurturing an exceptional studio environment.

Essential Duties

The ability to consistently and reliably perform the following duties is essential and necessary to accomplish the central purposes and requirements of this position:

• Deliver Barrys brand vision in-studio ensuring an exceptional and consistent client journey at all touchpoints
• Support all client experience processes including first-timer protocols feedback responses and loyalty programs
• Coach and develop studio teams to uphold Barrys hospitality standards client service expectations and in-studio etiquette
• Execute milestone surprise-and-delight and loyalty activations that enhance client retention and studio culture
• Assist with special event planning and local engagement activations
• Support delivery of national and regional marketing campaigns and work to meet client acquisition and attendance targets
• Contribute to growing and maintaining a strong local community and foster meaningful connections with clients and team members

• Maintain a 40-hour weekly presence leading from the front and supporting the GM with studio coverage and floor management
• Oversee daily studio operations including opening/closing duties class check-ins and overall presentation of the space
• Support the GM in ensuring the studio achieves business performance KPIs and compliance with company standards
• Take an active role in managing studio resources and inventory across Fuel Bar Retail and Red Room areas
• Assist with staff scheduling holiday cover and emergency shift support
• Conduct or support weekly/monthly operational and health & safety checks escalating issues appropriately
• Partner with the GM on facility upkeep reporting maintenance needs and ensuring the studio environment is clean safe and brand-aligned

• Act as the primary point of contact in the GMs absence reporting to the Director Operations where needed
• Support with recruiting onboarding and developing team members helping to create a strong talent pipeline
• Coach and supervise studio staff during shifts role modeling Barrys values and service standards
• Deliver feedback support skill development and foster a collaborative high-performing team culture
• Ensure studio communications are shared effectively and company updates are cascaded to all in-studio employees
• Promote a sense of pride inclusivity and ownership among the team

Culture & Brand Representation

• Embody Barrys mission and values daily both in-studio and within the wider fitness and local community
• Promote and enhance team engagement contributing to a positive studio environment
• Take an active role in studio-based celebrations recognitions and regional initiatives
• Serve as an ambassador of the Barrys brand in all interactionsclient-facing and internal

Competencies:

• Drives Results: Creates new and innovative ways to achieve business success. Is persistent in challenging the status quo and elevating the everyday to create higher levels of performance
• Accountability: Holds oneself and team responsible for required actions and behaviors. Consistently enforces team accountability to their designated tasks and role expectations while meeting collective team and company goals. Acts as a decisive leader who owns failure in a productive fact-based manner
• Client Focus: Anticipates client needs and provides services that are beyond client expectations. Uses client insights to drive and guide the development of new services initiatives or programs. Serves as a strategic partner to build grow and maintain long-lasting relationships with key clients

Authority and High-Level Requirements

Employees in this position:

• Have the authority in the interest of the Company and exercising their own independent judgement to hire discipline transfer promote or terminate other employees.
• Are responsible for managing the Studio department/division/function of the assigned region.
• Must draw upon advanced knowledge in the field of Operations/Management to perform essential job functions of this position.

Minimum Requirements

• 2 years of leadership experience in a client-facing operations-driven environment (fitness retail hospitality or related field)
• Proven ability to manage motivate and develop diverse teams in high-volume settings
• Operational and analytical mindset with strong attention to detail and performance metrics
• Exceptional interpersonal communication and problem-solving skills
• A passion for health wellness and creating meaningful client connections
• Availability to work a flexible schedule including evenings weekends and holidays as needed

Essential Skills & Abilities

The following skills and abilities are necessary to carry out the above listed essential job duties of this position:

• 1-3 years of fitness management or relevant related experience (hospitality retail food/beverage etc.).
• Bachelors degree or equivalent experience.
• Availability for full-time work during non-traditional hours including early mornings late evenings weekends and holidays.
• Ability to train lead motivate and delegate to a team of employees.
• Ability to handle multiple projects in a fast-paced environment and in a time-sensitive environment.
• Ability to work cooperatively and effectively with different personality types as well as other departments vendors and clients.
• Exceptional written and oral communication organization and time management skills.
• Detail-oriented mindset with an eye for customer satisfaction.
• Proven dependability and reliability.
• Friendly outgoing personality and can-do optimistic attitude.
• Professional in appearance and behavior at all times.
• Enthusiasm for the Barrys brand.
• Ability to kneel bend reach climb and stand for long durations of time.
• Ability to move and lift equipment and supplies of 30 pounds.

Disclaimer

This job description indicates in general terms the type and level of worked performed as well as the typical responsibilities of employees in this role. The duties described are not intended to be all-inclusive to any specific employee. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. This description is not intended to limit or in any modify the right of any supervisor to assign direct and control the work of employees under their supervision. An ability to competently perform all the essential duties of the functions of the position (as described above) with or without reasonable accommodation is a basic requirement of all positions at Barrys. Management reserves the right to make reasonable accommodations so that qualified employees can perform the essential functions of the job.