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Area Sales Manager Flooring West Midlands

Gradus Limited


Job Location:

Birmingham - UK

Yearly Salary: GBP 40001 - 50000
Posted: 22 May 2026 (30+ days ago)
Application Deadline: 19 August 2026
Vacancies: 1 Vacancy
The job posting is outdated and position may be filled

Job Summary

Due to our ongoing success we now have a vacancy for an

Area Sales Manager Flooring West Midlands

Field Based covering the West Midlands Region

(post codes SY TF ST WS CV B DY WR HR WV)

The Role

Reporting into the Regional Sales Manager you will be responsible for driving contract and distribution sales growth across the Midlands territory working collaboratively with the wider regional team.

Key Focus Areas:

Develop and grow sales across contractors distributors and specification channels

Build and maintain strong relationships with key stakeholders

Increase brand awareness of Gerflor & Gradus products across your territory

Time Allocation:

50% Flooring Contractors

20% Distribution Partners

30% Specification activity and team collaboration

Key Responsibilities

Deliver the annual sales budget while developing a clear territory growth plan

Build and manage relationships with key flooring contractors distributors and main contractors

Maintain and develop a strong project pipeline using CRM systems

Monitor and manage projects throughout their lifecycle

Implement company pricing policies effectively

Work closely with Regional Teams Key Account Managers (Healthcare Industry Sport) and Accessories Sales colleagues

Support national distribution strategies alongside the Distribution Regional Sales Manager

Increase specification opportunities and overall project pipeline

Attend and support trade shows exhibitions and distributor roadshows

Provide market intelligence on competitors product trends standards and distribution channels

Contribute ideas towards product development

Attend customer visits including factory tours where required

Investigate and report on customer complaints where necessary

The Company

With over 100 years of combined experience in the contract interiors sector together Gerflor and Gradus have built an unrivalled reputation for quality and service.

Gerflor is recognised as a specialist and a world leader in resilient flooring solutions. The group creates manufactures and markets innovative design-led and eco responsible solutions for flooring and complementary interior wall finishes. As a leading vinyl & linoleum flooring manufacturer they are already well-established in more than 100 countries worldwide.

Gradus Ltd (a Gerflor company) are market leading manufacturers of commercial flooring accessories entrance matting wall protection and specialist LED lighting systems. Our attention to detail forward thinking and passion for improvement has led to our success and leading market share in the UK and operation in International markets.

Our companies provide a complete solution for Architects and Specifiers Contractors and Building Owners spanning multiple market sectors including Commercial Office Education Healthcare Residential Retail Leisure & Hospitality. Why not check out some high-profile projects on our websites: &

The Benefits

Our products

Recent Projects

Burj Al Arab Dubai

Eiffel Tower Paris

International Airport Hong Kong

Royal Caribbean Cruise

Marina Bay Sands Singapore

The Christie Manchester

The Gherkin London

Wembley Stadium London

Documents


Required Experience:

Manager