Appointment Setter for Warm Inbound Leads.

The Appointment Setter serves as the critical link between marketing interest and client revenue by transforming warm inbound leads into qualified appointments. Working on-site in Wigan you will act as the first point of human contact for diverse service-based businesses ensuring every enquiry is handled with professionalism and speed. This junior full-time role is measured by your ability to maintain high lead-to-appointment conversion rates and data integrity within our systems.

• On-site presence at our Wigan office is required to ensure seamless communication with the internal team.
  
• Operate with high autonomy over your daily lead queue prioritizing rapid responses to new enquiries.
  
• Collaborate closely with lead generation specialists to provide feedback on lead quality and campaign performance.
  
• Follow standardized qualification processes while maintaining the flexibility to have natural unscripted conversations.
  

• Contact new inbound leads immediately following their enquiry to maximize engagement and conversion.
  
• Qualify prospective customers by asking targeted questions based on specific client and industry requirements.
  
• Schedule consultations and surveys directly into client calendars using integrated booking software.
  
• Manage persistent follow-up cycles for leads who are not reached on the initial attempt.
  
• Maintain CRM accuracy by updating lead statuses contact history and detailed qualification notes.
  
• Navigate diverse industries adapting your communication style for dental healthcare and home improvement sectors.
  
• Identify process improvements to help the agency increase the overall lead-to-appointment conversion rate.
  
• Own the lead journey from the moment of enquiry until the appointment is successfully handed off to the client.
  

• Achieve a lead-to-appointment conversion rate aligned with industry-specific benchmarks.
  
• Maintain a "speed to lead" SLA ensuring new enquiries are called within minutes of submission.
  
• Ensure 100% CRM data integrity with no missing notes or outdated lead statuses.
  
• Consistently meet or exceed monthly commission targets (OTE 40K).
  

• 12 years of experience in a phone-based role such as customer service sales or recruitment.
  
• Exceptional verbal communication skills with a natural ability to build rapport and guide conversations.
  
• Strong organizational skills to manage a high volume of leads without losing track of follow-ups.
  
• Proficiency with CRM systems and the ability to learn new digital tools quickly.
  
• Professional persistence and a positive resilient attitude toward high-volume outreach.
  
• Fluent spoken English is essential for clear communication with UK-based customers.
  

• Previous experience in a lead generation or digital marketing agency environment.
  
• Familiarity with the home improvement or healthcare service industries.
  
• Experience using automated scheduling platforms or multi-client CRM setups.
  

Zaffel is a high-velocity lead generation agency that prioritizes quality and professional rapport over aggressive sales tactics. We operate with a growth-focused mindset utilizing modern CRM automation and digital tools to support our clients expansion. Our Wigan-based team is collaborative and fast-paced offering a supportive environment where high performance is recognized through a competitive commission structure.