Analytics & Insights Strategist

Are you interested in working for the music industry Would you like to help turn data into insight that drives innovation and creative data-driven strategies across Universal Music

Universal Music UK is looking for an Analytics and Insights Strategist to become part of our UK central dataAIand technology team. The role offers a unique opportunity to join us at the start of a new chapter where we are looking to grow & expand on the foundation of workwevealready begun.

The role is perfect for a candidate that is passionate about music dataAIand technology and has a thirst foracquiringanalysingand communicating knowledge through a creative organisation such as ours reducing a complex problem into something simple is key so any experience managing stakeholders shapingquestionsand translating data into clear insight would also be a strength.

Alongside this you willbe responsible forhelping our labels use data and insight to make better strategic decisions. You will work closely with label teams to understand their priorities gatherrequirementsand translate business questions into clear analytical briefs for the wider data team. Working closely with senior and junior analysts data scientists engineers productmanagersand business teams you will help shape compelling narratives around artistaudienceand market performance. Aswerefirst and foremosta dataAIand technology team you should be comfortable working with data technicalteamsand modern analytics tools while also being able to present insight clearly to non-technical stakeholders.

As part of the central data AI and technology teamyoullhave a chance to work closely with AMS frontline labels our catalogue division UMR and all other central teams as well as data and technology teams within thewider business. This includes acting as a key voice for the team on the label floor helping ensure our insight reporting and strategic projects are closely aligned to label needs.

Key Responsibilities

Core responsibilities include:

• Working as part of the Data & AI team partnering closely with labels to supportartistsand acting as one of two senior voices with a focus on label strategy stakeholderrelationshipsand insight storytelling.

• Acting as a senior Data & AI voice for the labels helping lead data strategy and ensuring insight work is aligned to label priorities.

• Building strong relationships with label teams to understand priorities gather requirements and shape clear analytical briefs for the wider Data & AI team.

• Supporting core strategic research with artist audiencemarketand repertoire insight.

• Working closely with senior and junior analysts to turn label questions into analysisreportingand actionable recommendations.

• Utilising partner platform and internal data to pull out key metricsidentifyopportunities and feed insight back to label teams.

• Creating clear narratives around artist performance audiencebehaviourand campaign opportunities to help guide business decisions.

• Advising on data related topics to ensure strategic projects products and reporting are aligned to label needs.

• Identifyingopportunities for new datasets dashboardsfeaturesor insight products that become integral to how the businessoperates.

At the heart of this role is a desire to give us a competitive edge in connecting our artists with audiences across the globe. More will be explained at interview. Rest assured this is an exciting role as part of an innovative new initiative within the organisation.

Skills & Experience

Skills

• Strong ability to turn data into clear insightnarrativesand recommendations.

• Strong stakeholder management skills with confidence working directly with label teams.

• Ability to gather requirements and translate business questions into clear analytical briefs.

• Experience wrangling data using SQL andBigQuery.

• Comfortable working with partnerplatformand internal data sources.

• Good understanding of artist audiencecampaignand market performance metrics.

• Ability to turn strategic priorities into actionable analysisrecommendationsand next steps.

• Ability to present insight clearly to seniorcreativeand non-technical stakeholders.

• Comfortable working with analysts and technical teams to shape reportingdashboardsand research.

• Strong project management skills with the ability to guide strategic work from brief to delivery.

• Commercially minded curious and creative approach to problem-solving.

• Good understanding of dataAIand modern analytics tools.

• Experience working within music mediaentertainmentor a related creative industry isadvantageous.

Experience

• Experience in analytics insight data strategy audienceresearchor a related role.

• Background engaging stakeholders in a consultative or strategic capacity.

• Experience working closely with label marketing artistmediaor creative teams isadvantageous.

• Experience turning data and insight into clear recommendations that inform business decisions.

• Experience leading analysis that supports artist strategy campaign planning audiencedevelopmentor product development.

• Experience working with analysts data scientistsengineeringor product teams to turn business questions into reportingtoolsor data products.

Education:

• Degree in a relevant field or equivalent practical experience.

• A background in analytics marketing business economics musicmediaor a related discipline would beadvantageous particularly where it has involved data-led decision making.