Analyst Innovation and Strategy Insights MEU

Together with team leaders you will help uncover category/brand/innovation trends and insights to drive long-term business results and inform strategies/ activations to optimise operational effectiveness. You work in close partnership with other business functions to incite insight driven action and are confident in transforming complex data into advanced data models/dashboards that help reveal the human motivations and behaviours. Areas of work will likely include:

• Lead the learning and insights for Chocolate Innovation
• Generate category/brand/innovation insights and engagement levers from multiple sources of data that focuses on delivering consumer behaviour change.
• Assist in the execution of research projects that generate necessary data to form insights. This involves coordinating research briefs managing data collection and extraction helping to analyse and interpret results and agency management (if outsourcing)
• Work with insight colleagues to form recommendations (strategy ideas activations) grounded in insight that enables the category/brand/innovation to best meet its audiences needs.
• Assists in the preparation and presentation of insights to key stakeholders within the organization including creating data visualizations & presentations to communicate points clearly.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• An ability to build relationships with stakeholders which creates an environment to influence to help them create the pause before jumping to solutions and ultimately where you guide them in making the consumer centric decisions.
• An ability to ask great questions to unlock the right research brief and create momentum in the project/business challenge.
• Experience working directly with Marketing teams and designing executing andanalysingprimary & secondarydata sources.

Knowledge Skills Experience and Language Requirements

• FMGC/CPG experience- preferably in the Food & Beverage market
• Must be fluent in business English for reporting purposes.
• Ideally experience working in or exposure to minimum 1-2 markets/categories or brands
• Experienced using AI tools to synthesize and analyse data
• Able to collate data points into a coherent story to communicate a vision and get business stakeholders on side.
• Familiar with major ad-hoc techniques: Product Testing Brand positioning Communications development Packaging research NPD online communities quantitative and qualitative tools.
• Experience using digital tools (e.g. Google softwares incl Analytics.) data visualization tools and creating dashboards using Microsoft Excel Tableau PowerBI PyDash to showcase data and present findings.
• Experience analysing traditional CPG data sources is a plus (including but not limited to Nielsen data Consumer Panel Data Media Spends data Promo Data and data from other external portals such as Euromonitor Global Data Mintel)
• Prior experience working on equity and or innovation preferred.
• Direct experience working across multiple cultures preferred.