Ambassador Programme, EU Lead

Job Description:

About the Role

Remitlys Ambassador Programme is one of the most exciting growth initiatives underway in our global business with an ambitious target to reach 100000 members by 2028. As the breadth of execution ramps up spanning platform procurement cross-functional integration and parallel testing across global markets we need dedicated regional leads to drive the programmes growth within local and nuanced markets without diluting programme quality.

Purpose

Own the growth health and commercial performance of the ambassador community across Europe. You are the operational owner of the ambassador programme in-market responsible for recruiting and retaining a high-quality ambassador base driving new customer acquisition through them and ensuring those customers convert into active long-term Remitly senders.

Key Responsibilities

Recruit onboard & train ambassadors

• Recruit onboard and train new brand ambassadors ensuring they understand brand messaging product knowledge and communication guidelines.

Manage & grow the community

• Manage ongoing relationships with ambassadors; support them with training tools and local market knowledge to optimize performance and drive high-quality NCAs.

• Keep ambassadors active and motivated through relationship-building retention content and removing operational blockers. This is a hands-on role that will require ongoing attendance at community events ambassador meet-ups and activations to build relationships in person and provide on-the-ground support if and when needed.

Launch recruit & expand the programme

• Identify new ways of growing ambassador networks; develop and execute expansion strategy with an entrepreneurial mindset.

• Recruit ambassadors directly while also partnering with marketing on recruitment strategies to drive candidates to the platform to onboard and join the programme.

• Launch the programme in new markets taking a hands-on entrepreneurial approach where needed.

• Manage in-country logistics (swag fulfilment event support local vendor relationships).

Voice of the region

• Act as the local voice of the programme providing feedback to improve strategy and execution.

• Partner closely with the global programme leads to report and tell the overall story on programme performance

Partner across the business

• Partner with Legal/Compliance on contracts and payment requirements as the programme scales into new markets.

• Align with in-market Business/Country Managers so the programme supports local growth priorities and stays within budget/CAC guardrails.

• Coordinate with the regional Marketing team (brand performance community agencies) to plug the ambassador programme into the broader local marketing plan.

• Partner with the global Programme Manager to adapt the global playbook to local needs and flag market-specific risks or opportunities back into the global strategy.

Success Metrics

• Number of onboarded ambassadors

• Ambassador active rate

• NCAs generated

• Customer active rate

• Successful launches in new markets
  

What Youll Need

• 5 years of experience running community affiliate referral or field marketing programmes with performance/commission-based objectives.

• Proven experience building and scaling new programmes from the ground up comfortable operating with ambiguity and a limited playbook since this is a net-new capability for the business rather than an established channel.

• Strong problem-solving skills important for navigating the operational challenges that come with scaling an ambassador programme.

• Analytical fluency comfortable owning NCA active rate and CAC metrics and explaining performance drivers.

Our Connected Work Culture: Driving Innovation Together

At Remitly we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration where ideas ignite and challenging problems find solutions faster. For corporate team members we have an in-office expectation of at least 50% of the time monthly typically achieved by coming in three days a week. This creates a consistent meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their teams specific needs. These intentional in-office moments are vital for deepening relationships fueling creativity and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.