ALL Accor Partnerships Manager
Job Summary
Partnerships are a core pillar of the ALL Accor loyalty program enabling the program to extend its value proposition beyond hospitality and offer members meaningful benefits in their everyday lives. By collaborating with best-in-class companies across travel retail lifestyle and entertainment ALL Accor strengthens member engagement attracts new customer segments and drives incremental revenue for the Group.
He/she will be responsible to identify develop and nurture strategic partnerships to extend market reach access new customer segments engage existing ones and drive revenue (through sale of points and generation of topline revenue for hotels). The Manager ALL Partnerships is responsible for activating and animating the existing portfolio of ALL Accor loyalty program partners. Rooted in operational marketing and account management this role ensures that each partnership delivers tangible value to members and measurable business results through structured commercial plans co-marketing activations and regular partner engagement.
MAIN ACCOUNTABILITIES:
Implementation of new partnerships:
- Help drafting the partnership contract together with the Senior Partnerships role with the support of legal teams
- Follow up the IT development & integration planning liaising with Global teams
- Prepare all communication touchpoints and a launch campaign considering branding guidelines
Partner Animation & Commercial Planning
- Build and manage annual commercial animation plans for existing partners
- Design and execute partner-specific activation campaigns (seasonal offers co-branded promotions member benefits)
- Develop and manage the partnerships newsletter and CRM-driven communication calendar to regularly engage partners and drive member activity
- Coordinate the production of marketing assets with internal teams and external agencies if needed
Account Management
- Serve as the primary day-to-day point of contact for existing partners
- Conduct regular business reviews with partners to assess performance share insights and agree on activation roadmap
- Anticipate partner needs and proactively propose new activation levers
Performance Monitoring & Reporting
- Track and analyse partnership KPIs (cash-in in hotel revenue generated members retention KPIs redemption campaign performance)
- Prepare clear and actionable performance reports for internal stakeholders
Cross-functional Collaboration
- Work closely with the Global ALL partnerships Loyalty CRM and E-commerce teams
- Liaise with legal to manage contractualization
Qualifications :
- Strong operational and project management capabilities
- Excellent interpersonal and relationshipmanagement skills
- Marketingoriented mindset with a solid understanding of CRM and digital channels
- Rigorous datadriven approach with strong analytical skills and familiarity with KPI tracking and businesscase building
- Comfortable working in a fastpaced multistakeholder environment
- Creative proactive and passionate with a problemsolving mindset
- Solid experience in partnership management or strategic account management
- Strong written communication skills (briefs partner communications reports)
- Experience collaborating with crossfunctional teams
- 35 years of experience in partnerships business development or strategic account management
- Masters degree in Business Management Economics Marketing or Hotel Management
- Business or Engineering school background preferred
- Previous experience working in a multicountry or international organisation is an advantage
- French and English required
Additional Information :
Our Commitment to Diversity & Inclusion:
We are an inclusive company. Our ambition: attract recruit and promote a diverse range of talents.
Why Accor
We are much more than a global leader. We are 330000 women and men who put people at the heart of everything we do and we are driven by an unbounded passion for service and a desire to exceed expectations. Joining Accor means embarking on a unique human adventure to invent the hospitality of tomorrow.
Your Accor experience begins now so if you are up for a new challenge and want to be a part of the best then we want to hear from you!
Your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
About Company
Innovation. Inspiration. Emotion. We are 330,000+ hospitality Talents perfecting the art of welcome with passion, inspiring and designing new ways of connecting and experiencing the world. People are the heart of everything we do – fostering authentic and meaningful connections, and c ... View more