Account Based Marketing Manager, UKI Field Marketing

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the United Kingdom and Ireland. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of Industry Specific ABM programs working backwards from customer needs to create data-driven multi-channel campaigns events and executive programs that accelerate pipeline and revenue growth. This role requires strategic marketing expertise strong project management skills analytical capabilities and the ability to influence cross-functional stakeholders.

Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data buying signals and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events digital direct) that deliver personalized customer experiences
Scale the breadth and depth of relationships within UKI strategic accounts through Executive Engagement programs and Scaling Developer Enablement and Activation
Partner with Global marketing teams to ensure ABM programs complement broader scale marketing efforts
Drive operational excellence through standardized processes documentation and best practices
Track and report on program performance using data to optimize and scale successful approaches
Manage program budgets effectively demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
Collaborate with UKI Partner Marketing to scale your impact with and through our UKI Partner community

A day in the life
UKI Field Marketing is responsible for driving revenue adoption and growth from the largest and fastest growing enterprise-level customers in the UKI. The UKI Marketing ABM team focuses on building and executing the most effective tailored and integrated plans for priority 1:1 customers and clusters of customers via 1:Few. The UKGI ABM Marketer will partner with Sales and other enabling teams to research key customers develop go-to-market plans and execute those events and engagements that help drive revenue.

About the team
AWS Marketing leads the charge in cloud and AI innovation inspiring and empowering customers and partners to unlock their cloud potential. We shape AWSs industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions while driving customer growth across our vast service portfolio. Our team delivers personalized connected experiences that foster AWS adoption across diverse industries continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing contributing to strategic initiatives that respond to evolving technology industry and customer requirements. Youll collaborate globally to translate complex technology into clear valuable solutions creating impactful programs that drive AWSs growth in an inclusive collaborative environment where diverse perspectives and bold thinking thrive.

- Experience in professional non-internship marketing
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience in B2B marketing tools

- Experience in creating account based enterprise marketing plans
- Experience using integrated campaigns to solve brand/business challenges

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