Brand Manager
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Job Summary
Brand Strategy & Positioning: Developing comprehensive brand strategies defining market positioning and ensuring absolute brand and visual consistency across all outlets.
Campaign & Marketing Management: Designing and managing integrated marketing campaigns across digital social media local events and traditional advertising. Planning seasonal and regional promotions.
Daily Operations & Performance Monitoring: Reviewing daily sales data tracking social media performance adjusting lagging digital ad campaigns and scanning competitor activities.
Weekly & Monthly Data Analysis: Analyzing weekly/monthly sales figures transaction data customer satisfaction scores and marketing ROI. Preparing insights and monthly brand strategy updates for the Managing Director.
Cross-Functional Collaboration: Collaborating with product development to innovate menu offerings working with operations/finance and engaging branch managers for unit-level execution.
Budget & Vendor Management: Preparing and managing marketing budgets. Coordinating with marketing agencies vendors and service providers to ensure measurable results.
Customer Experience & Training: Monitoring customer feedback systems to refine service delivery. Developing training programs for unit managers and staff regarding brand values and service standards.
Crisis Management: Managing PR crises or customer service issues to protect the brands reputation.
Requirements
Qualifications & Experience
Education: Bachelors degree in Marketing Business Administration or a related field.
Experience Duration: Minimum of three (3) years of experience in brand management or marketing.
Industry Preference: Experience preferably within the Food and Beverage (F&B) industry.
Track Record: Proven history of successful brand management and executing marketing campaigns.
3. Skills & Competencies
Technical & Professional Skills:
Digital Marketing & Tool Proficiency: Advanced skills in utilizing digital marketing tools and social media platforms.
Analytical Skills: Strong ability to interpret market data analyze sales reports and track campaign ROI.
Project Management: Strong organizational project management and time-management skills to work under pressure and meet strict deadlines.
Communication: Excellent verbal/written communication and presentation skills.
Computer Literacy: Proficiency in the Microsoft Office Suite (Word Excel PowerPoint).
Business Behaviors & Soft Competencies:
Strategic Thinking: Ability to visualize an ideal future state and construct the roadmap to achieve it.
Results-Driven & Financial Focus: A data-driven mindset that enjoys being measured and judged by financial performance and concrete targets.
Creativity & Innovation: An innovative mindset geared toward fresh campaign concepts and menu innovations.
Leadership & Team Collaboration: Strong team management abilities to supervise branch teams and collaborate internally across departments.
Proactive & Self-Reliant: A self-starter who initiates opportunities and can operate independently to sustain networks and key relationships.
Adaptability: Ability to pivot strategies quickly and thrive in a fast-paced environment.
Required Skills:
Qualifications & Experience Education: Bachelors degree in Marketing Business Administration or a related field. Experience Duration: Minimum of three (3) years of experience in brand management or marketing. Industry Preference: Experience preferably within the Food and Beverage (F&B) industry. Track Record: Proven history of successful brand management and executing marketing campaigns. 3. Skills & Competencies Technical & Professional Skills: Digital Marketing & Tool Proficiency: Advanced skills in utilizing digital marketing tools and social media platforms. Analytical Skills: Strong ability to interpret market data analyze sales reports and track campaign ROI. Project Management: Strong organizational project management and time-management skills to work under pressure and meet strict deadlines. Communication: Excellent verbal/written communication and presentation skills. Computer Literacy: Proficiency in the Microsoft Office Suite (Word Excel PowerPoint). Business Behaviors & Soft Competencies: Strategic Thinking: Ability to visualize an ideal future state and construct the roadmap to achieve it. Results-Driven & Financial Focus: A data-driven mindset that enjoys being measured and judged by financial performance and concrete targets. Creativity & Innovation: An innovative mindset geared toward fresh campaign concepts and menu innovations. Leadership & Team Collaboration: Strong team management abilities to supervise branch teams and collaborate internally across departments. Proactive & Self-Reliant: A self-starter who initiates opportunities and can operate independently to sustain networks and key relationships. Adaptability: Ability to pivot strategies quickly and thrive in a fast-paced environment.
