Commercial Manager

WHAT YOULL DO
As a Commercial Manager you will drive the overall omnimarket commercial direction ensuring that plans are aligned coordinated and executed effectively across all commercial functions. You will lead both preseason planning and inseason performance followup securing timely decisions strong commercial actions and seamless crossfunctional collaboration to optimize business results within your Sales Market. In this role you will be responsible for the Sales Market Türkiye consisting of Türkiye Kazakhstan and Georgia.

You will:

• Lead coach and develop highperforming teams ensuring they have the skills clarity and support to deliver on commercial goals.
• Provide direction and enable strong crossfunctional collaboration so teams can problemsolve share insights and drive customercentric improvements.
• Drive the omniSales Market commercial agenda together with the Sales Market MD aligning with Sales Market functions and your own team to secure execution in line with the QCP.
• Coordinate all preseason planning activities across channels.
• Lead the development of the local QCP in collaboration with relevant functions.
• Coordinate pricing and package mapping inputs with the Commercial team.
• Work closely with global team on inventory topics (allocation replenishment article selection) to ensure execution aligned with plan and recommend adjustments when needed.
• Lead analysis of latest sales and demand forecasts follow up on weekly sales performance and identify commercial optimization actions.
• Take full responsibility for achieving QCP targets including sales plans activations campaigns and inventory liquidation activities.
• Coordinate commercial execution across your team Sales Market functions and Global Team.
• Act as the main point of contact for communicating the commercial agenda to Areas and Stores.

WHO YOULL WORK WITH

As a Commercial Manager you will collaborate closely with Sales Market leadership Global Team Commercial BAs Ecommerce Leads VM teams and other commercial functions.

WHO YOU ARE

We are looking for people with

• 5 years of experience in eCommerce or retail merchandising preferably across both and within the fashion industry.
• 3 years of leadership experience including developing teams and driving performance.
• Deep expertise in omnimerchandising commercial planning and eCommerce.
• Strong analytical skills including the ability to interpret weekly sales act on the selling equation and connect KPIs with product prioritization and commercial decisions.
• Proficiency in English (written and spoken).

And people who are

• Strategic thinkers with strong commercial acumen and problemsolving ability.
• Confident leaders who set direction motivate teams and drive high performance.
• Effective collaborators who secure alignment and clarity across functions.
• Strong communicators who simplify complexity and influence stakeholders with confidence.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOULL LOVE WORKING HERE 
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

More specifically we offer:

• 25% Staff discount on all our H&M Group brands both in stores and online (H&M COS Weekday Monki H&M HOME & Other Stories and ARKET).
• H&M Incentive Program HIP. Learn more about the program here.
• Private medical and health insurance
• Meal Allowance
• Transportation Allowance
• Baby gift card
• Additional vacation days (Marriage Paternal Bereavement)
• Paid Casual Leave
• Birthday Leave (Subject to 1 year of service)
• Long service reward at 1015 & 20 years anniversary
• Endless career opportunities

JOIN US

Our uniqueness comes from a combination of many things our inclusive and collaborative culture strong values and opportunities for growth. But most of all its our people who make us who we are.

This is a full-time role based on a local contract in İstanbul Türkiye. The Commercial Manager reports to the General Manager.

If you feel that this is an opportunity that will drive you please apply with your CV in English no later than 26 July 2026.  Due to data privacy policies we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

*we are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Remote Work :

No

Employment Type :

Full-time