Trade Marketing Channel Manager Hyper Super
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role Purpose
Develop the execution of the brand strategy at the point of sales by understanding the needs of retailers apply the proper Channel by category lenses and translating it into solutions for the customer management and field teams. Incorporates Channel and Shopper Understanding to ensure that a clear Picture of Success (PICOS) is designed and delivered by Channel by category.
Own the execution of the assigned channel in the scope.
Key Responsibilities
- Planning: Ensure that the ABP meets the needs of markets and are properly funded and resourced.
- Support the mapping of the needs of all activation markets and incorporate it into lead market workstreams
- ABP/ Fast Start/ Business reviews: Build ABP/ Fast Start/ Business reviews S&CM workstreams for Channel by category
- S&OP: Build cluster forecast for Channel by category
- Base business and innovation: Build base business and innovation packages for all markets in the cluster: PICOS POSM Selling story selling Kit Forecasts etc.
- Commercial operations: Ensure a fit for purpose SCM operating model is embedded in each market in the cluster in line with the NOPM
- PICOS: Customize all regional PICOS for all markets in the cluster
- Pricing: Build comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
- Promo: Design comprehensive Promotion Menu/ guidelines by Channel by category
- Insights: Build collect and communicate insights by Category/ Channel to all markets in the cluster
- Customer Engagement - Direct & Indirect: Ensure that customer and channel lenses are fully reflected into SCM plans and deliverables
- Presentations: Build Customer Category Presentations (Innovation Category JBP T2T) as needed
- Engagement: Build content for JBP/ T2T for all defined customers in the cluster
- Thematic/ programs: Build programs for the cluster: CSR AVC Active Accounts etc.
- Performance Management: Work with markets on identified issues/opportunities
- Store Execution: Own a store-back mindset in all programs and workstreams
- Win the Shopper: Build content for WTS
- Trax: Build quality content (MSL Primary shelf KPIs). Work with sales and SOE to address gaps
- Top stores: Work with markets to build robust top store program to drive outperformance
- Field immersion: Do trade visits to verify retail context and collect information / insights about execution trends and competitors
- 5 years of experience in Marketing Sales or Trade/Shopper Marketing
- Strong understanding of category channels and multi-channel strategies
- Solid financial analysis and business planning skills
- Experience aligning brand and channel strategies into effective execution
- Customer-centric mindset with ability to identify needs and drive strategies
- Strong stakeholder management skills in a matrix organization
- Able to work under ambiguity and manage conflicts effectively
- Hands-on results-driven and adaptable in a fast-paced environment
- Strong communication and interpersonal skills; team player
- Energetic proactive and confident with high integrity
- Passion for simplification and driving synergies
- Fluent in English
Office Location:6th and 7th Fl. Sathorn Square Office Tower 98 North Sathorn Road Silom Bangrak Bangkok 10500. (Remotely Working from home could be applied)
Required Experience:
Manager
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
