Senior eTrade Marketing Manager
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
The Senior eS&CM Manager translates business priorities into platform shopper and commercial strategies driving profitable growth. The role manages eShopper & category management eRGM pricing promotions campaign planning and demand forecasting for BAU mega campaigns and NPD launches. It converts market share competitive and platform data into strategies to boost NS GMV and market share.
Key Responsibilities
- eCommerce Growth Strategy & Leadership
- Develop and execute eCommerce growth strategy aligned with business goals and category priorities.
- Define annual roadmap KPIs and investments to drive profitable online sales.
- Lead Joint Business Planning with key customers and platform partners.
- Identify trends threats shopper behaviors and innovations to grow business.
- Build plans for traffic conversion basket size and customer acquisition.
- Promote data-driven culture and continuous improvement in Digital Commerce.
- eShopper & Category Management
- Lead eShopper & Category Management across eCommerce channels and eRGM rollout in Thailand.
- Develop category growth strategies with eRetailers and commercial teams.
- Drive visibility assortment portfolio strategy promotion planning and conversion.
- Ensure execution excellence in ongoing activities campaigns and seasonal activations.
- Analyze category performance market trends competitors and shopper behavior.
- Partner with platform teams to maximize category opportunities and growth.
- Campaign & Commercial Activation
- Develop shopper strategy by platform and yearly promotion & GWP calendar for BPUs.
- Oversee calendar execution aligned with brand activation; ensure full-funnel digital activation.
- Lead pricing and promotion strategy across platforms; ensure tracking and offline alignment.
- Optimize investment across trade media and promotions.
- Demand forecasting & planning
- Lead demand planning to ensure stock during campaigns sales and peaks.
- Own eCommerce S&OP aligning forecasts inventory promotions and supply with stakeholders.
- Develop agile forecasting and scenario planning to manage demand volatility and market changes.
- Partner with Supply Chain Commercial and Category teams for actionable demand plans.
- Lead demand planning for NPDs to ensure successful launches.
- Market share growth agenda
- Lead market share growth by analyzing trends competitive dynamics and platform data.
- Deep-dive into platform category and SKU performance to identify drivers.
- Promote online data adoption organization-wide.
- Translate data into insights for assortment pricing promotions media and activation.
- Collaborate with marketing and eKAMs to implement plans accelerating NS GMV and market share.
- Cross-Functional Leadership
- Serve as liaison between Marketing Commercial Supply Chain Finance Media and Regional Digital Commerce teams.
- Ensure strong alignment and execution of eCommerce priorities.
- People Management
- Lead coach and develop one direct report.
- Set clear performance objectives and development plans.
- Bachelors degree or MBA in Business Marketing Digital Commerce or related field.
- 810 years of experience in eCommerce Digital Commerce Trade Marketing Category Management or Commercial roles.
- Minimum 35 years of team leadership experience.
- Strong experience working with major eCommerce and marketplace platforms:
- Shopee
- Lazada
- TikTok Shop
- FMCG industry experience strongly preferred.
- Proven track record of delivering profitable eCommerce growth and managing cross-functional projects.
- Good command of English both written and spoken
Office Location:6th and 7th Fl. Sathorn Square Office Tower 98 North Sathorn Road Silom Bangrak Bangkok 10500. (Remotely Working from home could be applied)
Required Experience:
Manager
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
