Senior Brand Manager Immunology

Job Description Summary

Job Description

Major Accountabilities:

• Lead the development of brand strategy promotional campaigns and tactical plans within approved marketing budgets.
• Define product strategy in alignment with local management regional stakeholders and global marketing direction.
• Prepare and contribute to Integrated Brand Team and Launch Team discussions including key strategic inputs and execution updates.
• Lead market research initiatives generate actionable customer and market insights and anticipate market developments.
• Execute monitor and analyze agreed tactical plans to ensure effective delivery of brand objectives and growth targets.
• Lead the local and regional cross-functional brand team including coordination of the Integrated Product Strategy Plan and monitoring of execution progress.
• Develop promotional activities in accordance with internal SOPs Code of Conduct guidelines and applicable compliance requirements.
• Monitor and control brand budgets forecasts and expenses and assess marketing mix effectiveness against business outcomes.
• Identify market opportunities and customer needs through structured customer interactions and insight gathering.
• Execute central regional and locally initiated marketing activities with consistency and excellence.
• Monitor product performance and external market dynamics using appropriate tools and recommend corrective actions when required.
• Ensure compliance with applicable policies procedures regulatory requirements and company standards.
• Monitor execution of regional and local tactics to ensure alignment with Novartis strategy and customer needs.
• Identify patient segment needs within the assigned therapeutic area and translate insights into relevant brand implications.
• Report technical complaints adverse events and special case scenarios related to Novartis products within 24 hours of receipt.

Key Performance Indicators:

• Market share performance and market share growth.
• Achievement of brand objectives tactical execution milestones and launch readiness indicators.
• Quality of cross-functional collaboration stakeholder engagement and brand team effectiveness.
• Effective management of brand budget forecast accuracy and marketing investment impact.
• Full adherence to regulatory compliance SOP and pharmacovigilance reporting requirements.

Required Qualifications:

• Bachelors degree in Pharmacy; MBA or equivalent business qualification preferred.
• Minimum 35 years of pharmaceutical marketing experience in Thailand preferably in specialty care or immunology.
• Proven ability to develop and execute brand strategy tactical plans and customer engagement initiatives.
• Strong strategic thinking operational execution and project management capabilities.
• Strong communication and influencing skills with proven ability to work cross-functionally in a matrix environment.

Preferred Qualifications:

• Strong understanding of marketing principles brand planning and omnichannel customer engagement.
• Comprehensive knowledge of the pharmaceutical industry healthcare environment and regulatory requirements.
• Ability to build trusted relationships across functions levels and external stakeholders.
• Collaborative team player with strong project management discipline and ownership mindset.
• High resilience agility and ability to perform effectively in a dynamic business environment.

Skills Desired