Sales and Marketing Manager

About the Role

Our client a global supplier of high-precision die bonding and micro-assembly equipment is expanding its commercial presence across Asia-Pacific and Oceania from its Thailand office. They are seeking a Sales & Marketing Manager to lead regional sales and drive business growth across the region working through both direct sales and a distributor network.

This is a senior commercial role suited to a proven B2B sales and marketing leader from the semiconductor electronics assembly or precision capital-equipment sector.

Key Responsibilities

• Lead coach and develop the regional sales team both direct sales and distributor partners to meet and exceed sales targets.
• Drive business growth across APAC and Oceania identifying new opportunities and expanding key accounts.
• Maintain an accurate healthy sales pipeline and ensure the teams compliance with company workflows and documentation standards (CRM-based).
• Develop and execute marketing strategies including digital marketing social media and campaigns.
• Plan organise and represent the company at industry events and trade shows.
• Use sales data and KPI analysis to prioritise actions and make data-driven decisions.
• Coordinate with headquarters on commercial strategy forecasting and market feedback.

What Were Looking For

• Proven B2B sales and marketing track record within a comparable range of customers and industries (semiconductor electronics assembly precision automation or capital equipment).
• Experience managing a regional sales team including direct sales and distributor/channel partners.
• Strong people-management and team-leadership credentials.
• Bachelors degree in Engineering (a masters in Engineering or Business Administration is an advantage).
• Hands-on with KPI-driven sales operations and CRM (Salesforce ideal); proficient in Microsoft Office.
• Combined commercial and marketing capability across digital social campaigns and events.
• Good written and spoken English.
• Willing to travel within APAC and Oceania.
• Eligible to work in Thailand.

Nice to Have

• Experience with assembly equipment (SMD mounter die bonder) or comparable high-tech capital equipment.
• Existing network across the SEA / APAC electronics or semiconductor market.

Whats On Offer

• Competitive salary with performance bonus
• Group health insurance
• Travel allowance
• Senior regional role with direct ownership of APAC & Oceania growth

About the Company

Our client is a global supplier of high-precision die bonding and micro-assembly equipment supporting semiconductor photonics and advanced packaging applications for over 30 years. With subsidiaries on three continents they deliver local expertise and long-term technical collaboration with customers worldwide.