Performance Marketing Executive

Growthdesk is looking for a talented digital marketer (performance marketer or Ad and campaign optimizer) to join our team to drive campaigns and measure the impact across various social media platforms.

A cool sharp witty and talented person who is interested in digital marketing obsessed with optimization love numbers and tech startups in general. We are looking for someone who is a self-starter - doesnt always need to be told what to do and can balance time and manage themselves. Successful candidates must have excellent analytical skills attention to detail be problem-solvers and is a multi-tasker.

What you will be doing:

• Set up implementing managing and optimizing paid Marketing Campaigns across Google Facebook Instagram LinkedIn and other platforms when required by clients.
• Manage bidding and budget strategies on the mentioned platforms
• Optimize copy and landing pages for paid search engine marketing campaigns
• Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
• Perform keyword analysis to find opportunities and better-performing keywords
• Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
• Work with our Graphic and Brand Designers to run paid ads such as banner ads or eDMs so as to help our sales or branding initiatives
• Track and optimize the performance of our campaigns including engagement rates for each campaign
• Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
• Collaborate with internal teams to create landing pages and optimize the user experience
• Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
• Plan execute and measure experiments and conversion tests including A/B and multi-variate Testings and dynamic ads optimization

Qualifications :

At least a diploma in marketing or related fields such as analytics communication and statistics or sciences.

• At least 4 Years experience in digital marketing PPC SEM and social media especially in the optimisation of campaigns in a full-time role
• Highly analytical and data driven. Proficient in A/B testing tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic revenue conversions and ROI.
• Deep Knowledge of campaign setup ad creation for FB and Google including keyword research google analytics
• Highly adept and familiar in setting up and optimising Google Adwords Facebook campaigns on FB Ads Manager (not just boosting of FB posts)
• Day-to-Day use of Google Analytics and other analytics dashboards
• Kept abreast of the latest developments in ad-tech and updates of Google Facebook Instagram and Linkedin or other innovative ad-tech platforms
• Deep knowledge of Microsoft Excel and Visualization of Data
• Passionate about Digital marketing and not afraid to suggest ideas solid excel and communication skills and great attention to detail
• Preferably Google Adwords Analytics certified other Google certification will be a plus

Additional Information :

• Quarterly bonus
• Work with a team that believes in cultivating growth mindset in each and every team member
• A role that offers a breadth of learning opportunities and a highly collaborative environment
• A flat hierarchy and with a high level of autonomy
• We believe in a happy work environment and culture!

Remote Work :

No

Employment Type :

Full-time