Paid Digital Marketing Manager

Crimson Education is the worlds leading college admissions consulting firm with over 1490 Ivy League offers and 2410 to the US Top 15. We help ambitious students gain admission to the worlds top universities through expert-led guidance and proven data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original independent research with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state national and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact measurable outcomes and credible external validation

Were backed by leading VC firms including Tiger Global Heal Partners IceHouse Ventures and Movac and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide including the US Canada UK Singapore Japan Hong Kong Australia and New Zealand.

We are seeking a hands-on Paid Digital Marketing Manager to own and scale paid acquisition across a growing portfolio of new ventures. Youll build campaigns tracking infrastructure and go-to-market strategies from scratch - moving fast learning faster and scaling what works.

The ideal candidate is a performance marketing generalist with depth in paid channels and go-to-market experience who can operate across multiple channels and businesses with agility while maintaining genuine depth in performance marketing. This role suits someone comfortable with ambiguity takes full ownership and is energized by turning early-stage challenges into scalable systems. We are specifically looking for candidates who can work with some overlap with the APAC timezone to support seamless collaboration with our teams.

This role does not offer visa sponsorship. Candidates must already have the legal right to work in the country where this role is based.

Paid Campaign Management & Optimization

• Own paid digital marketing end-to-end across a portfolio of new ventures from strategy through hands-on execution.

• Run and optimize paid campaigns across the full mix including Meta Google Search PMax Demand Gen LinkedIn and TikTok against real performance targets.

• Manage and allocate paid budgets across the portfolio to maximize ROAS.

• Monitor performance and acquisition metrics to identify scalable opportunities and continuously improve ROAS.

Setup Tracking & Infrastructure

• Build the processes tracking and infrastructure that dont yet exist getting newer businesses to a stable scalable setup.

• Set up and maintain tracking and measurement including conversion pixels Google Tag Manager HubSpot and clean attribution.

• Establish repeatable workflows and operating standards where the model is still being figured out.

Channel Discovery & Experimentation

• Build go-to-market strategies for paid acquisition campaigns driving lead generation and consultation bookings for new ventures.

• Test and scale high-performing paid channels to optimize customer acquisition.

• Collaborate with product marketers and sales to align lead generation with enrollment targets.

• Experiment fast and learn faster bringing new approaches to how we plan build and optimize campaigns.

• Stay current with digital marketing innovations and audience behavior to expand Crimsons acquisition capabilities.

Analysis & Performance Reporting

• Build dashboards and reporting infrastructure that make campaign performance lead quality and ROAS visible to internal stakeholders.

• Analyze campaign performance A/B tests and lead metrics to surface optimization and scaling opportunities tied to business outcomes.

Leadership & Global Collaboration

• Contribute strategic ideas and support process improvement initiatives across the global digital marketing team.

• Mentor team members on channel expertise testing methodologies and campaign optimization best practices.

• Work closely with international cross-market teams across different time zones to align on strategy and share best practices.

• Coordinate with global stakeholders to ensure local campaigns ladder up to broader business objectives.

• 35 years of experience in paid digital marketing performance marketing or demand generation.

• Proven track record running paid campaigns with measurable lead generation and conversion results. Combine with (Hands-on experience across major paid channels (Meta Google LinkedIn TikTok and more).)

• A startup mindset: comfortable with ambiguity fast-moving and able to wear multiple hats without losing depth in paid.

• Experience setting up marketing processes and tracking infrastructure from the ground up.

• Bonus: Working knowledge of HubSpot (or similar CRM) conversion pixel setup Google Tag Manager and measurement tools.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Strong professional English both written and verbal.

Bonus if you have

• Experience as an early digital hire at a startup or new venture.

• B2B experience

• AI native marketer

• Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year we love to Level Up (its one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

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