Marketing Specialist, Southeast Asia
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Job Summary
As part of the South Asia Pacific(SAP)Marketing team the Marketing Specialist SoutheastAsiawilldrivethe business strategyaportfolio ofkey localinitiativesacrossevents digitalmarketingand training programs. You will manage programs end-to-end from planning and budgeting through execution and post-campaign review working closely with internal stakeholdersagenciesand vendors to ensure delivery is on time on budget and to high standard.
This role is ideal foran individual who ishighly organized comfortablewithmultiple prioritiesworkingindependentlyandconfident in collaborating across teams. You will work closely withSoutheastAsiaSalesTeam to drive multi-channel marketing campaigns and lead generations programs that support our sales & marketingobjectives.
This role will report to the Marketing Manager South Asia Pacific (SAP) and will support regional projects as needed.
This role is based inBangkokThailand.
You willbe requiredto travel both withinSoutheastAsiaand internationally up to an estimated 40% of the timefor internal meetingsmajor tradeshowsand events around the region.
What you will do:
In addition to the execution of the strategy for the identified countries you will manage:
Partner Marketing (Channels & Distributors)
Partner with the Channel/Partner organisation to design and execute go-to-market programs through distributors and partners.
Drive co-marketing strategy andmaintainthe right balance between co-marketing with partners and direct engagement with end customers.
Localise partner communications for the region including newsletters partner onboarding content local website content and always-on content marketing.
Demand Generation
Work with the Marketing Manager (SAP) and the broader APAC Marketing team to roll out relevant segment-specific campaigns in the region.
Share market/segment insights with APAC Marketing to inform campaign planning messaging and prioritisation.
Track and report performance including lead generation lead quality and conversion within key segments.
Events (Online & Offline)
Ensure the Axis brand experience and solution messaging are consistently represented at key industry events and Axis-owned events (e.g. customer conferences).
Own the planning and execution of the annual calendar ofcustomerchannelpartner andinternalevents (virtual and in-person) including budget vendorslogistics and post-event reporting.
Axis Experience Centre (AEC)
Roll out and manage the AEC marketing program as a key brand experience platform.
Use the AEC to generate and influence demand across distributors partners technology integration partners end customers and media/press.
Review AEC utilisation and define best practices and improvements to enhance experience and impact.
Axis Communications Academy
Manage Academy and Learning Modules for theSoutheastAsia (SEA)markets.
Market the course curriculum and position Axis Academy as an aspirational learning platform.
Partner with the relevant Trainer(s) to gather feedback and ensure training content and delivery meet market needs.
Provide insights and recommendations to shape the training roadmap based on field feedback and market trends
Qualification and Experience
Degree inMarketing or related field
Minimum12years of experience in a marketing role (ideallyB2BMarketing)
Strongproficiencyin Microsoft Office Suiteexperience withmarketing automation and CRM platformssuch as SalesforcePardotorEloquais essential.
Proficiencyinwritten and spoken Englishis importantand anyadditionalregional languages are an advantage.
Multi-faceted experienceacrossdifferent marketingdisciplines(e.g.partner marketing demand generation)isa strong advantage
Understanding of common technology subjects is highly preferred
Personal Skills and Knowledge
Excellent organizational skillswith the abilitytomanagemultiple prioritiesacross differentmarketingareas.
Strongproject leadership skills able to influence align stakeholdersand driveexecution.
Collaborative and flexibleteam player open to changes and able build rapportacross teamsto achieve results
Confidententhusiasticself-starter who takesinitiative and thrivesin an open transparent culture with minimal supervision.
Open-mindedcuriousand willing to learn continuously.
Certain roles at Axis require background checks which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.
We enable a smarter safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader we offer solutions in video surveillance access control intercom and audio systems enhanced by intelligent analytics applications.
With around 6000 committed employees in over 50 countries we collaborate with partners worldwide. Together we thrive in our friendly open and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion diversity and sustainability we consistently seek to develop our skills and way of working.
Lets create a smarter safer world
For more information about Axis please visit our website .
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About Company
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