Marketing Manager

About the role

We are looking for an innovative and commercially driven Marketing Manager with proven AI experience to lead digital marketing brand development content performance marketing and customer acquisition across our hospitality portfolio. This role combines marketing strategy digital marketing AI-powered marketing content creation automation social media performance marketing and data-driven customer engagement. The successful candidate must have hands-on experience using Artificial Intelligence (AI) Generative AI AI marketing tools or AI-powered automation to improve marketing efficiency content production campaign performance customer engagement or business results. The ideal candidate understands modern hospitality marketing and knows how to use technology and AI to create faster smarter and more effective marketing campaigns.

Key responsibilities

• Develop and execute integrated marketing strategies aligned with business brand and revenue objectives across hotels hostels resorts restaurants and F&B outlets
• Integrate Artificial Intelligence and Generative AI into day-to-day marketing activities and use AI tools to accelerate content creation copywriting image generation video production campaign development customer segmentation research reporting and marketing automation
• Manage digital marketing campaigns across Google Meta TikTok YouTube social media email websites and other relevant channels with focus on measurable commercial outcomes
• Develop engaging content strategies across social media and digital platforms overseeing production of video photography graphics short-form content blogs email campaigns and promotional materials
• Develop and execute SEO and content marketing strategies to increase organic visibility and optimize website content landing pages blogs metadata keywords and conversion paths
• Develop customer engagement campaigns using CRM email marketing automation segmentation and personalization to improve retention
• Work closely with Sales Revenue Management Operations F&B and General Management to align marketing campaigns with occupancy ADR RevPAR room revenue F&B revenue and business objectives
• Track marketing performance and prepare regular reports analyzing campaign performance customer behavior acquisition costs and revenue contribution
• Identify new AI technologies and platforms that can improve marketing productivity and performance and train and support marketing teams in practical AI adoption and responsible AI usage
• Monitor market trends competitor activity consumer behavior and emerging marketing technologies

About you

• Bachelors degree in Marketing Digital Marketing Communications Business Hospitality Advertising or a related field
• Minimum 46 years of marketing experience preferably within hospitality travel tourism lifestyle F&B or consumer brands
• Proven hands-on experience using AI or Generative AI in marketing
• Demonstrated ability to use AI tools for content creation campaign development research analytics automation or marketing optimization
• Strong knowledge of digital marketing social media SEO SEM paid advertising content marketing CRM email marketing and marketing analytics
• Experience managing marketing campaigns with measurable KPIs and commercial outcomes
• Strong understanding of Google and Meta advertising platforms
• Experience with marketing analytics and reporting tools
• Strong content development and copywriting skills
• Ability to manage multiple campaigns and projects simultaneously