Brand Manager Derma
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Role Overview:
- To take lead in driving assigned Categories (SKINCARE) as the keystrategic focus to deliver successful top line and bottom-line targetwith all internal and external stakeholders.
- To be the key person to drive both short-term and long-termstrategic direction for assigned categories to support businessroadmap plan.
- To support the consolidation and reporting of Eucerin ASEAN datain alignment with assigned responsibilities.
Responsibilities
- Develop business strategy and implementation plan to growbrand of assigned categories and direct all marketingactivities for the achievement of short and long-term businessgoal A&M and effective marketing spending
- Drive innovation roadmap and develop insightful unique andrelevant product concept & positioning that answer theconsumers needs against competition
- Lead agencies to develop winning communication strategies and execution plan to drive successful Launch/Relaunchcampaign
- Collaborate with cross functions for brands campaignimplementation. Consistently monitoring & analysingbusiness performance market situation and competitors andacts decisively as a category leader to ensure businessobjective achievement
- Lead media agency for media strategy and plan whileoptimize the plan along the way to gain the best out of thegiven budget
- Manage effective A&P spending for the best return oninvestment.
- Work with global and Emerging Market as a lead market forall product innovation development and communicationstrategies to ensure local relevancy is being addressed
- Drive the synergism among team to align with OneBDFdirection
- Master Degree or Bachelor Degree in Marketing Business Administration and other related fields.
- At least 3-5 years experiences as Product / Brand Manager in multinational FMCG companies.
- Strong knowledge & skills to lead launch/relaunch campaignwith focusing in digital communications & media
- High understanding in business with sense of urgency indriving to meet business objective
- Strong ownership with entrepreneurial mindset.
- Hands-on multi-tasking proactive high accountability ateam player and able to work well under pressure
Location: 6th and 7th Fl. Sathorn Square Office Tower 98 North Sathorn Road Silom Bangrak Bangkok 10500
Required Experience:
IC
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
