Associate Ecom Marketing Manager (HCPs Activation)

About Abbott

Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.

Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Ensure Glucerna Prosure Nepro to help get the nutrients they need to live their healthiest life.

What Youll Work On

1. HCP Marketing & Engagement Execution

• Support development and execution of HCPs engagement activities for adult and therapeutic nutrition including CME programs workshops and experiencebased initiatives.
• Contribute to creating meaningful HCPs experiences that support brand positioning and scientific messaging.
• Work with senior team members to align engagement activities with brand objectives and annual marketing plans.
• Provide onsite support at key marketing activities to ensure a highquality HCPs experience.

2. Brand & Campaign implementation

• Support execution of brand campaigns across offline and digital touchpoints.
• Coordinate marketing activities to ensure alignment with brand strategy key messages and target HCPs segments.

3. Digital & Mobile App Marketing (tDNA & LCD)

• Support rollout and marketing activation of Abbott tDNA & LCD Program Mobile App.
• Assist in integrating digital tools into HCPs engagement journeys.
• Support coordination of locally relevant therapeutic nutrition and meal plan content in collaboration with medical and nutrition teams.
• Gather basic feedback from field teams or HCPs interactions to support continuous improvement.

4. Ethical Marketing Awareness

• Follow ethical marketing and Nutrition guidelines in all assigned activities.
• Support maintenance of compliant documentation with guidance from senior team members.
• Demonstrate strong awareness of compliance requirements in daytoday work.

Key Performance Indicators (KPIs)

• Timely and effective support of CME and HCP engagement activities
• Growth in HCP engagement through digital tools and mobile app platforms.
• Quality and consistency of project execution support
• Compliance with ethical marketing standards
• Effective collaboration with crossfunctional teams

Required Qualifications

• Bachelors degree in science and technology Nutrition Dietetics Medical Technology or a related field.
• 23 years of experience in sales of pharmaceuticals medical devices or healthcare products within hospitals and clinics.
• Familiarity with digital marketing tools CRM platforms mobile applications or omnichannel engagement programs is preferred.
• Good working knowledge of Microsoft Office applications (Excel PowerPoint Word and Outlook).

REQUIREMENTS/EXPERIENCE

• Strong communication presentation and interpersonal skills.
• Ability to build and maintain effective relationships with healthcare professionals and key stakeholders.
• Clear communication and teamwork skills.
• Good project coordination and event management skills with the ability to manage multiple tasks simultaneously.
• Willingness to travel as required for customer engagement activities meetings and events.

The base pay for this position is

In specific locations the pay range may vary from the range posted.