Sr Staff Marketing Specialist

The Solution Marketing team is responsible for driving Global EE solution GTM support and creating regional EE solution. He start from market size TAM/SAM/SOM analysis and consider ROI of solution by working with SAL and TAA to create MRD & SRD. The solution better maximizing PPB by crossing  EP&C AMS Power and HPC products and create eBOM for solutions. And co-work with System Solution Team or external partners for solution build up. And cooperate with Channel marketer for NSI launch and GTM plan.

In the Taiwan region the Solution Marketing Manager acts as the key regional lead for solution strategy solution definition solution enablement and field execution ensuring alignment with SAL and UX management expectations with no surprises.

Responsibilities:

1. Market & Opportunity Analysis

• Analyze regional market trends customer pain points and SAM/CAGR/LTV projections aligned with SAL 5year plans.
• Conduct competitive analysis for target BOMs PPB and competing solutions.
• Work with PG BI TAA SAL and distributor teams to gather insights and define solution gaps and opportunities.
• Identify highvalue use cases in industrial building automation energy HVAC security and related segments.

2. Solution Planning & Proposal (Stage III)

• Lead regional proposal creation: solution block diagrams architecture specs unique selling points (USP) MRD/SRD preparation and PPB alignment.

• Collaborate with SST/IDH on feasibility cost timeline and NSI (Nonstandard Items) requirements.
• Drive crossfunctional reviews with PG SAL BI and TAA.

3. Solution Development & Go/No-Go (Stage IIIV)

• Coordinate with UX/SAL top management for regional go/nogo decisions.

• Support solution development by SST/IDH including design validation resource assignment and timeline tracking.
• Align solution deliverables with SAL GTM requirements.
• Own NSI definition support package (L1L3) and launch readiness.

4. GTM Strategy & Execution

• Build and execute regional GTM plans for Solutions and NPIs.
• Develop solution messaging value propositions application examples and positioning aligned with global Solution Marketing.
• Partner with channel marketing to support massmarket GTM and distributor readiness programs (webinars trainings MARCOM caravans MIM incentives).

5. Customer Distributor & Partner Engagement

• Present solutions at distributor offices and customer workshops.
• Support technical engagement with ecosystem partners (IDH ISV module vendors OEMs).
• Work closely with sales teams to generate early opportunities and influence design-ins.

6. Collaterals Training & Evangelism

• Create solution Go-Bags block diagrams web content and sales kits.
• Provide internal & external training on solution features competitive advantages and applications.
• Promote solutions as the regional Subject Matter Expert (SME).

7. KPI Tracking & Market Feedback

• Measure solution impact funnel progress and DI (direct/indirect impact) using CRM and BI dashboards.
• Collect customer feedback competitor intelligence and PG insights for continuous improvement.

Qualifications :

• Bachelors degree in Engineering Business or a related field
• 8 years of experience in business development marketing or technical sales
• Strong understanding of Data center AI Server Energy and appliance or broader embedded markets.
• Proven ability to follow up on leads and develop relationships in the field.
• Strong strategic thinking analytical and communication skills.
• Ability to work effectively in a matrixed cross-functional environment.

Additional Notes

• Role expected to align all SAM Solutions G2M with SAL and UX leadershipno surprises in execution.
• Hybrid collaboration model with matrix reporting across PG UX and regional SAL.
• Travel to customers distributors and regional events as needed.

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Remote Work :

No

Employment Type :

Full-time