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Regional Branding Manager GC
Job Location:
Job Location:
Taipei City - Taiwan
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
16 September 2026 (4 days ago)
Posted:
Application Deadline:
14 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Identify and evaluate partners that align with the companys vision.
- Negotiate brand partnership opportunities to achieve business objectives.
- Develop and execute partnership strategies and activation plans.
- Collaborate with cross-functional and regional teams including Brand Marketing Communications InsightsDesign Content Data Product Social Media and Legal to develop and align on annual plans covering product-market fit goal setting budget allocation and channel strategy.
- Set data-driven objectives and evaluate both short- and long-term campaign performance.
- Manage complex global budgets and drive return on investment (ROI).
- Share industry thought leadership market intelligence and product insights.
- Guide key regional and local brand teams to enhance overall marketing operational excellence.
- Lead complex projects and resolve key business challenges.
- Demonstrate a proactive resourceful and action-oriented mindset.
Requirements
- 5 years of experience in brand partnerships and marketing preferably with experience in sports music entertainment partnerships or sponsorships.
- Excellent project management strategic planning relationship-building and storytelling skills.
- Strong understanding of brand culture vision and the strategic value of partnerships.
- A creative yet data-driven mindset.
- Strong project management communication coordination and cross-functional collaboration skills.
- Experience in the cryptocurrency industry or familiarity with Web3 and U.S. equities is a plus.
- Strong aesthetic judgment and content sensibility with a high level of ownership and the ability to thrive in a fast-paced environment.
- Strong intellectual curiosity and a continuous learning mindset.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage.
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more
