Assistant Marketing Manager

Role Purpose

The Assistant Marketing Manager drives integrated data-informed marketing to grow audiences registrations and brand awareness across exhibitions conferences and digital programs. The role blends hands-on execution with light leadershipco-owning campaign planning overseeing agencies and freelancers ensuring brand consistency and optimizing performance across paid owned and earned channels. Primary focus is on digital and campaign operations; the role provides secondary support for Communications & Brand Messaging and Events as needed. The Marketing Executive is the primary owner of these two workstreams with this role providing backup and surge capacity during peak periods live events and leave cover.

Key Responsibilities

1. Integrated Planning & Coordination
   Co-develop annual and campaign-level marketing plans budgets and channel mixes aligned to business goals and event timelines.
   Build and maintain campaign calendars asset trackers and project timelines to ensure on-time on-budget delivery.
   Coordinate with internal departments and external partners to align messaging offers and deliverables.
   Maintain brand voice and visual identity across all materials and touchpoints.
2. Digital Marketing (Paid Owned Earned)
   Plan and execute paid media across Meta LinkedIn and Google Ads; set up targeting A/B tests and optimization to meet CPA/ROAS goals.
   Manage and update websites and landing pages (e.g. WordPress) implementing SEO best practices for discoverability and conversion.
   Own email/EDM planning segmentation template setup automation deliverability and ongoing optimization.
   Implement SEO/SEM initiatives (keyword research on-page optimization metadata internal linking; coordinate backlink/outreach as needed).
   Ensure consistent UTM tagging audience segmentation and consent management and end-to-end campaign QA across channels.
3. Content Creative and Social
   Brief produce or review creative assets (Adobe Photoshop Illustrator InDesign) and short-form video edits to support campaigns and events.
   Develop and maintain social media content calendars (LinkedIn Facebook Instagram) including copy visuals and community engagement.
   Partner with designers writers and agencies to deliver on-brand creative; manage reviews and approvals.
   Support the development of printed materials (brochures signage onsite guides) and ensure timely production and delivery.
4. Communications & Brand Messaging (supporting role; primary lead: Marketing & Communications Executive)
   Draft and adapt marketing copy across web email ads and social; support PR/media materials (press releases media kits) as assigned.
   Maintain messaging frameworks for campaigns speakers partners and exhibitors; ensure clarity accuracy and brand consistency.
   Support bilingual communications quality where relevant; review translations/localizations for accuracy and tone.
   Contribute to partner/influencer outreach and asset coordination during peak periods or coverage windows.
5. Data Analytics & Optimization
   Track performance using GA4 ad platform dashboards and email metrics; build weekly/monthly reporting packs.
   Define and monitor KPIs (registrations CPA CTR conversion rate MQLs ROAS engagement) and lead test-and-learn roadmaps.
   Translate insights into actionable optimizations for targeting creative messaging and channel mix.
   Maintain data hygiene list governance and compliance with applicable privacy regulations (e.g. GDPR/PDPA as relevant).
6. Events & Campaign Enablement (supporting role; primary lead: Marketing & Communications Executive)
   Promote exhibitions conferences workshops and webinars; coordinate agendas speaker assets and promotional materials.
   Coordinate webinar/seminar execution (landing pages reminders host/speaker logistics post-event follow-up).
   Provide onsite and virtual event support (registration flows lead capture signage collateral vendor coordination).
   Liaise with external agencies and vendors to deliver social creative media and print workstreams; provide surge coverage and leave cover.
7. Operations Quality & Stakeholder Management
   Enforce brand legal and quality standards; proof and QA all marketing materials and links prior to launch.
   Maintain asset libraries naming conventions and documentation for repeatable and scalable workflows.
   Raise POs track budgets and manage agencies/freelancers to SLAs and agreed scopes.
   Mentor/guide marketing executives or interns as needed.
   Support ad-hoc initiatives and evolving priorities in a fast-paced environment.

Statement

This job description reflects the role as of the date of drafting. Duties and responsibilities may evolve over time without altering the overall nature or level of responsibility of the position.

行銷副理 職務說明

職務宗旨

行銷副理以整合數據導向的方式推動展會會議與數位專案的受眾成長報名轉換與品牌聲量此職務兼具實作與輕度領導與主管共同規劃活動與年度行銷計畫協同管理外部代理與自由工作者維護品牌一致性並在付費自有與口碑通路上持續優化表現
本角色以數位與活動型行銷執行為主並在需要時支援品牌訊息與公關以及活動與行銷執行兩大工作流上述兩項由行銷專員為主要負責人本角色將於高峰期現場活動與同仁請假期間提供備援與協作確保產出品質與進度

主要職責

1. 整合規劃與協同

• 與主管共同擬定年度與各檔期行銷計畫預算與通路組合對齊商業目標與活動時程
• 建置並維護活動行事曆素材清單與專案時程確保依時依質控管成本交付
• 與公司內部部門與外部夥伴協調對齊訊息優惠方案與交付物
• 維護品牌語調與視覺識別於各接觸點的一致性

1. 數位行銷付費自有口碑

• 規劃與執行 MetaLinkedInGoogle Ads 投放設定目標受眾A/B 測試與優化達成 CPA/ROAS
• 維護與更新網站與登陸頁如 WordPress落實 SEO 最佳化以提升可見度與轉換
• 規劃與管理 EDM名單分群模板設定自動化流程投遞率與持續優化
• 推動 SEO/SEM關鍵字研究頁面優化後台資訊內部連結視需要協調外部連結拓展
• 確保各通路 UTM 標記一致受眾分群與同意管理到位並落實上線前品質檢核QA

1. 內容創意與社群

• 撰寫簡報與需求或支援產出並審核創意素材PhotoshopIllustratorInDesign與短影音剪輯
• 建置並維護社群內容行事曆LinkedInFacebookInstagram 等包含文案視覺與社群互動
• 與設計文案與代理商協作確保素材符合品牌並準時交付管理審核與回饋流程
• 支援紙本物料摺頁看板現場指南製作確保時程與品質

1. 溝通與品牌訊息支援角色主要負責人行銷與傳播專員

• 依需求支援網站EDM廣告與社群之文案撰寫與調整備援新聞稿媒體資料包等公關素材
• 維護活動講者合作夥伴與參展商之訊息框架確保清楚正確且一致
• 於需要時協助雙語中英內容品質檢核翻譯與在地化語氣
• 於尖峰期協助夥伴意見領袖之合作溝通與素材協調

1. 數據分析與優化

• 使用 GA4廣告平台後台與 EDM 指標追蹤績效產出週月報表
• 設定並追蹤 KPI報名數CPACTR轉換率MQLROAS互動並制定測試學習路線圖
• 將洞察轉化為可執行的優化方案受眾創意訊息通路組合
• 維護名單衛生與資料治理並遵循個資法規如台灣個資法 PDPAGDPR 視市場適用

1. 活動與行銷執行支援角色主要負責人行銷與傳播專員

• 推廣展會會議工作坊與網路研討會協調議程講者素材與宣傳物料
• 規劃與支援 Webinar/研討會執行頁面提醒主持講者流程會後追蹤
• 提供現場與線上活動支援報到流程名單蒐集指引與物料供應商協調
• 與外部代理與廠商協作交付社群創意媒體與印刷工作於尖峰期與請假期間提供備援

1. 營運品質與利害關係人管理

• 落實品牌法遵與品質標準所有素材與連結上線前進行校對與 QA
• 維護素材庫與命名規則建置文件以利流程標準化與規模化
• 建立採購單PO追蹤預算依服務水準協議SLA與範疇管理代理外包
• 視需要指導行銷專員或實習生
• 在快節奏環境下支援臨時專案與彈性任務

Qualifications :

Qualifications & Experience

Bachelors degree in Marketing Communications or related discipline.
46 years of experience in digital marketing and communications preferably within B2B events/exhibitions or similar industries.
Hands-on experience with Meta LinkedIn and Google Ads; strong grasp of SEO/SEM; proficient with GA4.
Website CMS experience (e.g. WordPress) and basic HTML/CSS knowledge.
Email/marketing automation experience (e.g. Mailchimp HubSpot Marketo) including segmentation and lifecycle campaigns.
Proficiency with Adobe Creative Cloud (Photoshop Illustrator InDesign); basic video editing skills are an advantage.
Excellent writing and editing skills in English; strong attention to detail and brand consistency.
Proficiency in Chinese (written and spoken) is strongly preferred or required for market; bilingual copyediting experience is a plus.
Organized proactive and accountable; able to manage multiple projects and deadlines.
Willingness to work flexible hours and travel/attend onsite events as required.
Proficient in Microsoft Office (PowerPoint Excel Word); familiarity with CRM (e.g. Salesforce) is a plus.

Desirable Skills

Experience with webinars and virtual event platforms (e.g. Zoom ON24).
Familiarity with CRM processes (lead capture scoring MQLs) and event-to-CRM integration.
Basic data visualization or dashboarding skills; comfort with A/B testing frameworks.
Experience managing agencies and negotiating media/creative deliverables.

Key Performance Indicators (KPIs)

Audience growth and registration targets by campaign/event.
Cost efficiency (CPA/ROAS) CTR conversion rates email engagement (open/click rates) and deliverability.
Website traffic growth SEO rankings and landing page conversion.
Registration-to-attendance conversion and lead quality (e.g. MQL conversion where applicable).
On-time on-budget delivery of campaigns and collateral.
Stakeholder satisfaction (internal teams exhibitors/partners) quality and accuracy of outputs and brand/social engagement growth.

資格與經歷

• 行銷傳播或相關科系大學以上學歷
• 46 年數位行銷與傳播實務經驗具 B2B 展會活動經驗尤佳
• 實作經驗MetaLinkedInGoogle Ads熟悉 SEO/SEM精通 GA4
• 具 CMS如 WordPress與基本 HTML/CSS 能力
• EDM行銷自動化經驗如 MailchimpHubSpotMarketo熟悉分群與生命週期行銷
• 熟悉 Adobe Creative CloudPhotoshopIllustratorInDesign具基礎影片剪輯佳
• 優秀中英文書寫與編修能力注重細節與品牌一致性
• 高度組織力與主動性能同時管理多項任務與時程
• 可配合彈性工時及必要之外出現場支援
• 熟悉 Microsoft OfficePowerPointExcelWord具 CRM如 Salesforce經驗加分

加分條件

• 熟悉 Webinar虛擬活動平台如 ZoomON24
• 熟悉 CRM 流程名單擷取評分MQL與活動串接
• 基礎數據視覺化或儀表板經驗熟悉 A/B 測試方法
• 代理商管理與媒體創意採購經驗
• 熟悉 LINE 官方帳號經營與台灣受眾觸達

關鍵績效指標KPI

• 各檔期受眾成長與報名目標達成
• 成本效率CPA/ROASCTR轉換率EDM 開信點擊與投遞率
• 網站流量SEO 排名與登陸頁轉換
• 報名至出席轉換與名單品質如 MQL 轉換
• 活動與素材按時按預算交付
• 內外部利害關係人滿意度產出品質與品牌社群互動成長

聲明

本職務說明以編寫當時之工作內容為準日後職責可能因業務需要適度調整惟不影響其整體性質與職級

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at .

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: annual leave and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders and more
• Recognition for great work with global awards and kudos programmes 
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Full-time