Senior Marketing Manager in Spain
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Job Summary
1. 结合业务目标挖掘用户关注产品卖点主导输出基于原点用户使用场景和需求并能够打动消费者的整体产品营销包装方案与策略
2. 覆盖产品全生命周期的营销工作包括前期产品定义参与产品动态跟进卖点挖掘与包装上市策略及执行方案设计
3. 能够挖掘技术与功能卖点并转化为清晰有吸引力的营销语言并进一步细化到用户真实关注的生活与使用场景提升沟通的感染力与落地性
4. 主导新品上市相关的对内对外营销物料策划与产出包括产品资料FABESlogan参数表发布会讲稿官网文案及风险管理等
5. 内部协同传播创意产品研发PDT等跨职能团队保障项目高效推进.
1. 具备跨文化交流能力能够胜任欧洲市场环境下的产品沟通与包装
2. 本科及以上学历5年以上工作经验拥有消费电子手机或科技行业相关背景者优先具备产品营销岗位经验更佳
3. 对营销有深入理解能够将复杂的产品卖点转化为用户易于理解和感知的营销信息并与用户的关注点和场景紧密结合
4. 对科技产品和行业有深入理解具备较强的产品洞察力技术理解力和快速学习能力同时拥有体系化的营销知识与创新思维
5. 熟悉欧洲西班牙市场特点和消费者习惯能够将全球战略与本地执行结合推动产品在本地的成功落地
6. 中文和英语能够作为工作语言会西语者优先考虑
Required Skills:
Proven experience (8-10 years) in senior channel sales managing major accounts within smartphone/consumer electronics in Spain Demonstrable track record of achieving significant sales growth and managing P&L responsibilities Native Spanish speaker; English and Catalan are a plus Deep expertise in Spanish retail landscape including operations of major retailers and e-commerce platforms Exceptional negotiation skills with proven ability to secure favorable commercial terms and marketing investments Strong leadership qualities with experience managing high-performing teams Proficiency in MS Office
