Field Marketing Specialist North
Department:
Job Summary
- Implementation of Strategy and Rightness of Brand Priorities: Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level. Successfully execute program fundamentals in a truly tailored way seizing opportunities to implement proven best practices where they suit local needs. Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.
- Marketing Innovation: Support the FMM in developing owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
- Premium Appeal and Executional Excellence: Support the FMM in creating and supporting key events scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape with a focus on participation.
- Organizational Capabilities and Enabling Structure:
- Acts as a role model displaying the Red Bull values with a consistent tone of voice that is motivating and inspiring.
- Hire train and lead the Student Marketeers Team of the area ensuring the right profiles to drive conversion while promoting the development of shining stars within the Company.
- Ensure the right Student Marketeer program set up in the right places and moments to reach the target groups being flexible with resources so that we are always fishing where the fish are.
Qualifications :
Experience:
- 2 years of experience in Field Marketing Marketing or Sales.
- Experience working at events and Marketing activations from an organizational point of view
- Have an important University Lifestyle background.
- Experience in managing people and teams
- Understands the core scenes in the region and has strong networking skills.
- Have already built and sustained personal relationships in core scenes (Culture and/or Sports etc.)
Requirements:
- Education: University Degree 3 years minimum. Ideally knowledge in Marketing
- Languages: Fluent in English (written and spoken)
- A strategic thinker who takes initiative and ownership and makes things happen
- Leadership motivation and team skills
- Strong analytical planning budgetary and project management competencies
- Knowledge of the local Student Community & Universities.
- Self-confident sporty self-motivated interested in working with people stress-resistant.
Skills:
- Understanding of the Marketing & Sales perspective.
- Creative mind with a track record of putting new ideas into practice and assessing results.
- Excellent communication skills including presenting and training abilities.
Additional Information :
Area of impact: Galicia Asturias Cantabria Navarra La Rioja País Vasco León Burgos and Palencia
Travel: 75%
The description of this job offer is intended to collect the information necessary to identify in a general and non-exhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and non-discrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Remote Work :
No
Employment Type :
Full-time
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more