(Sr.) Brand Manager, Allergan Aesthetics
Seoul - South Korea
Job Summary
To realize Allergan Aesthetics world-class brand strategy this role is responsible for developing and executing comprehensive brand strategies including the Long-Range Plan (LRP) and overseeing brand marketing initiatives in close partnership with key stakeholders and customers.
- Own end-to-end brand management for products across multiple therapeutic areas or in highly competitive complex markets
- Develop long-term brand plans including the Long-Range Plan and identify market opportunities challenges and future trends
- Use market customer and business insights to influence brand decisions
- Create and execute marketing objectives strategies advertising and promotion plans to achieve product goals
- Lead brand team readiness for pre-launch activities including advocacy positioning/strategy and market assessment
- Evaluate new product potential and market development opportunities
- Build annual sales profit price and expense forecasts/budgets
- Achieve annual sales margin and market share goals
- Forecast product requirements identify supply risks and develop contingency plans
- Analyze market trends and sales potential and provide monthly forecasts with action plans
- Build and maintain relationships with key customers
- Manage patient support programs
- Handle complaints and suggestions related to assigned products
- Ensure all business activities comply with legal ethical and company standards
Qualifications :
Main requirements
- University degree preferred
- 5 years of marketing and sales experience in pharmaceutical companies
- Experience with pre-launch marketing and disease awareness campaigns preferred
- Strong business acumen and analytical skills
- Strategic thinking ability
- Ability to work cross-functionally
- Strong presentation and stakeholder communication skills
- Fluent in English spoken and written
- Proficiency in MS Word PowerPoint and Excel
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more