SEO Generalist (12-Month Contract)

Join the team redefining how the world experiences design.

Hey gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Alongside our global campuses we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible remote-friendly ways of working for this role were focusing on Seoul so we can best support our teams and keep collaboration flowing.

About the role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun.

So this will give you the flavour of the type of things youll be working on when you start but this will

likely evolve.

Canvas SEO is world-class and were looking for a passionate SEO Generalist to join the International

SEO team to help scale our next phase of growth in South Korea! This is a 12-month contract working

full-time - 40 hours per week.

The SEO Generalist will work closely with the Korea SEO Lead and local team. The role of an SEO

Generalist is to create and manage engaging SEO-optimized copy and content that informs inspires

and converts local audiences.

As an SEO Generalist you will provide initiative direction and support to create helpful and culturally

relevant content for users in the South Korean market. Ideally you are a native speaker with

proficiency in Korean & English.

Canva is a fast-growing mission-driven company and were looking for talented people who want to

contribute to something meaningful. If youre excited about the opportunity to make an impact show

us what youve gotstrong performers in this role have significant opportunities to grow with us.

About the team

The International SEO team is responsible for improving SEO performance of logged-out pages across

the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.

Were a global team of specialists spanning keyword research technical SEO content strategy

outreach engineering data analytics design and operations. We work across many regions and

languages combining proven frameworks with deep local market expertise

Content Creation & Optimization

• Support the creation optimisation and publication of SEO-driven content for Canvas key landing pages and blog posts.
• Use local insights keyword research (including Naver Keyword Tool) and SEO tools to identify content opportunities that drive traffic visibility and engagement across priority pages.
• Localize key English website pages to ensure strong rankings for the subfolder on both Google and Naver.

Outreach & Link Building

• Support Canva in identifying relevant external websites and partners for link-building opportunities and conduct outreach using tailored messaging aligned with Canvas brand and ethical standards.
• Maintain accurate documentation and tracking of campaigns link quality and SEO performance metrics and communicate results to relevant Canva stakeholders.
• Ensure all SEO activities adhere strictly to white-hat link-building practices and Canvas quality guidelines.

User Experience & Innovation

• Bring a user-first perspective to SEO initiatives proactively identifying opportunities to improve the search-to-conversion experience for Korean users.
• Propose creative solutions and fresh ideas that enhance how Korean users discover and engage with Canva including across Naver surfaces.
• Stay up to date with Korean cultural social and digital trends across a wide range of topics to ensure content remains locally relevant.
• Question existing approaches constructively and suggest improvements based on user behavior observations.

Navigating the Evolution of Search & Discovery

• Stay curious about emerging search and discovery trends in your marketincluding how users find information through AI-powered platforms (ChatGPT Claude Perplexity Googles AI Overviews etc.)
• Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country
• Stay up to date on GEO/AEO evolutions and next-generation optimization techniques
• Be open to experimenting with new content formats and optimization approaches as the search landscape evolves
• Share observations and learnings about how users in your market discover content contributing to our global understanding of emerging trends

Cross-Functional Collaboration

• Collaborate with Canvas internal team including marketers designers product manager SEO Content Editor and the SEO Country Lead to align on tone messaging goals and brand standards.
• Monitor local search trends on both Google and Naver track competitor activity and analyse user behaviour to surface actionable insights that inform Canvas ongoing content and outreach strategy in South Korea.

Strategic Collaboration

• Partner with your SEO Lead to prioritize and deliver on weekly and monthly goals.
• Collaborate with peers in similar markets to share insights and strengthen international best practices.
• Communicate progress blockers and learnings clearly across teams.
• Support South Korea core team initiatives contributing ideas to maximize marketing and branding campaigns and partnerships.
• Actively share insights and learnings especially fresh perspectives on Korean user needs and Naver-specific market trends.

AI-Powered Efficiency

• Utilize AI tools for tasks like research drafting communications and more.
• Develop workflows to automate routine activities.
• Explore new AI solutions and share successful practices with the team.
• Spot inefficiencies in workflows and suggest AI-driven improvements.
• Record automation strategies and add them to shared resources.

Qualifications :

Core Requirements:

• Native-level fluency in Korean and strong English communication skills.
• Technically strong writing skills with a flair for either structured or creative style excellent grasp of Korean linguistic nuances.
• Basic understanding of SEO principles content and link building best practices including familiarity with how Navers algorithm and ecosystem differ from Google.
• Experience with CMS platforms and comfort working with structured briefs.
• Familiarity with SEO tools (e.g. Ahrefs Google Search Console Naver Keyword Tool ScreamingFrog) is a plus.

Working Style:

• Curious and eager to learn through hands-on experience.
• Reliable and detail-oriented with strong writing skills high attention to detail to catch typos grammatical lapses and the different nuances of requested topics.
• Comfortable asking questions and seeking feedback.
• Thrives in collaborative environments and takes initiative.
• Proactive in identifying user experience improvements and sharing ideas even as youre learning.
• Brings fresh perspectives and isnt afraid to constructively challenge existing approaches.
• Trend-sensitive stays up to date with the latest cultural social and digital trends across a wide range of topics in South Korea.

Growth Mindset:

• Open to mentorship and constructive feedback.
• Interested in growing strategic thinking over time.
• Enthusiastic about joining a team with global impact.

Future-Oriented & Adaptable Mindset

• Business-aware: you think about how your work connects to conversion and growth not just rankings and traffic
• CRO-curious: Youre interested in how content and page experience influence user behaviour and you bring that thinking into how you approach optimisation tasks
• Curiosity about emerging channels: Youre actively interested in how discovery is evolvingincluding AI search LLMs social search and new platformsand youre eager to learn
• Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established
• Channel-agnostic thinking: You understand that SEO increasingly means discoverabilitywhether through traditional search engines AI tools social platforms or channels yet to emerge
• Data-driven adaptability: You can objectively assess whats working and adjust your approach based on performance and market signals
• Early adopter energy: Youre the type of person whos already exploring how Canva appears in new discovery channels bringing insights and ideas rather than waiting for direction

Bonus:

• Prior experience writing for digital or SEO content.
• Prior experience with SEO content creation on Naver properties (Blog Cafe KnowledgeiN etc.).
• Familiarity with Navers algorithm ranking factors and SERP behaviour.
• Experience using Naver analytics tools to measure and optimise content performance.
• Experience with Naver content promotion and distribution strategies.
• Experience collaborating with Korean influencers or Power Bloggers for authentic high-traffic backlinks.
• Experience creating content for Naver video platforms such as Naver Clip and TV.
• Understanding of local digital content or user behavior trends in South Korea.

Additional Information :

What Youll Learn and How Youll Develop

• Develop content SEO fundamentals through real-world application across both Google and Naver.
• Learn international best practices and how to localize them for the Korean market.
• Grow your ability to analyze search data and user behavior across multiple search engines.
• Work closely with global SEO experts to build strategic thinking.
• Build deep expertise in Navers content ecosystem a uniquely valuable skill for the Korean market.
• Build a strong foundation for long-term growth in content and organic search.

The A-Player Standard

Were setting a high barbecause International is becoming Canvas biggest growth driver and we need exceptional people driving it.

What A-Player means in this role:

• Strategic thinker: You define what should be done and why (not just execute)
• Relationship builder: You make collaboration easy and productive
• Problem solver: Youre resourceful and resilient when challenges arise
• Data-driven: You use insights to drive decisions and demonstrate impact
• Ownership mindset: You act like its your business not just your job

Growth-oriented: Youre constantly learning adapting and improving

Remote Work :

Yes

Employment Type :

Contract